Novabev Group PAO

02/05/2025 | Press release | Distributed by Public on 02/05/2025 01:00

Novabev Group and YEREVAN ARARAT BRANDY WINE VODKA FACTORY extend their cooperation for 10 years

A new chapter in the history of cooperation between Novabev Group and YEREVAN ARARAT BRANDY-WINE-VODKA FACTORY: the partnership between the companies has been extended for ten years - until 31 December 2034. During this period Novabev Group will be the exclusive distributor of Noy cognacs in Russia.

Noy is a world-famous brand of Armenian cognac, present in dozens of countries around the world. In Russia, the brand is number 1 in its category in terms of sales. The product is unique with cognac distillates produced from local grape varieties grown exclusively on the territory of the Republic of Armenia. The collection represented in Russia includes Noy Traditional, Noy Flavored, Noy Araspel, Noy Classic, Noy Sovereign, Noy 30 years old, Noy 50 years old.

The decision to extend the partnership is based on trust and successful experience of cooperation. Since the agreement was signed in 2020, the brand portfolio of the Armenian company in Russia has been actively developing: the sales volume of the assortment has doubled.

Armen Zakaryan, Commercial Director of YEREVAN ARARAT BRANDY-WINE-VODKA FACTORY: "Our work with Novabev Group is an example of a long-term and sustainable partnership based on trust, shared values and commitment to high quality. We are confident that our cooperation will continue to develop over the next 10 years and that the Noy brand will continue to delight connoisseurs with its consistently high standards".