Ministry of Foreign and European Affairs of the Slovak Republic

10/14/2021 | Press release | Archived content

Ingrid Brocková: The Good Idea Slovakia Brand Wins Positive Public Feedback in a Recent Survey

Today (14 October 2021) the State Secretary of the Ministry of Foreign and European Affairs of the Slovak Republic Ingrid Brocková talked with representatives of the ministries that participate in the coordinated presentation of the Slovak Republic abroad. The diplomacy ministry informed the members of the platform about the results of a public opinion survey related to the recognition and perception of the Slovakia brand and the slogan Good Idea Slovakia among the Slovak public. This was the first ever public survey since the implementation of the Slovakia brand in 2016.

"I consider this survey important because any tool that targets the effective and purposeful presentation of the country requires feedback from those for whom it is designed. I´m pleased that according to a recent public opinion survey, almost 80% of the respondents like the visual presentation of the Good Idea Slovakia, as well as the slogan itself. This gives us more energy for our work to increase the popularity of the Slovakia brand both at home and abroad," stated the State Secretary.

The survey included a representative sample of 1,000 respondents aged 18 to 60. The results showed that according to 78% of the respondents Slovakia should continue its promotion using the Good Idea Slovakia brand. The greatest number of respondents confirmed that the slogan speaks about Slovakia as a country of good ideas, thoughts, innovations, skills and the ability of its people (34%). Three quarters of the respondents also positively evaluated the visual and the content of the slogan and also consider it important for Slovakia to invest in creating and building the brand to promote the country at home and abroad.

In addition to the presentation of the results of the survey, the meeting of the working group also included current information about the ongoing Slovak exhibition at the EXPO Dubai 2021 and the still-under-preparation European Youth Olympic Festival EYOF 2022 (24 - 30 July 2022) in Banská Bystrica. There are several stakeholders tasked with carrying out these events, which will also provide a good example of building a positive image of our country throughout the world.