Toyota Launches All-New Crown Estate in Japan

Toyota City, Japan, March 13, 2025―Toyota Motor Corporation (Toyota) announced that it will commence sales of its all-new Crown Estate model in Japan today.

Toyota, under the concept of "making ever-better cars," has introduced TNGA^*1 and the in-house company system to drive product-centered management. TNGA has enabled the company to develop a variety of vehicles based on a highly flexible platform, and the in-house company system has nurtured passionate individuals and organizations that put vehicles first and foremost. As a result, Toyota now adopts a Cluster Strategy, developing products not as individual offerings, but as a coordinated group, to meet the needs of customers.
The Crown launched in 1955 celebrates its 70th anniversary with a history that has grown alongside the development of the Japanese economy. Staying true to its DNA of continuous innovation that has been passed down through past generations, the new Crown has also advanced the "making ever-better cars" ideal through TNGA and the in-house company system. In 2022, Toyota unveiled four models with different personalities, rather than just one sedan, to the world as the Crown series.

Following the launch of the Crossover, Sport, and Sedan, comes the fourth model in the lineup of the Crown series, the Estate. It brings dynamic styling and functionality so drivers can enjoy an active lifestyle with family and friends. The result is a vehicle that embodies both the dignity and functionality of the Crown in what Toyota calls a Mature Active Cabin. The powertrain lineup includes hybrid (HEV) and plug-in hybrid (PHEV) models to cater to a wide range of customer lifestyles.

Vehicle Outline

1. A new design combining a wagon and an SUV that offers high quality, refinement, relaxation, and functionality

Interior design

• The Crown series incorporates island architecture^*2 across all models. The design also features a horizontal arrangement of meter displays to minimize eye movement, creating a space that enables the driver to drive long distances effortlessly without confusing operations.
• Vintage-style cloud patterns are applied to the Saddle Tan and Grayish Blue trim areas, and the decorations provide a high quality, yet accentuated design.

ESTATE RS (2.5-liter Plug-in Hybrid Model)(Model with options shown)

Color design

• A total of five monotone body colors and five bi-tone body colors are available to create a lineup that is suitable for a wide range of lifestyles. The PHEV model also features an exclusive Precious Metal x Massive Gray bi-tone body color, creating a sense of exclusivity.
• Three color themes are available for the interior: Black, which is common to the Crown series; Saddle Tan, which complements a glamorous and mature lifestyle; and Grayish Blue, a PHEV-exclusive color theme making its sole appearance in the Crown series and offering a refined and active impression.

1. Functionality that supports an active and mature lifestyle and a relaxing space

New items introduced to enhance the experience of the spacious full-flat deck

• The luggage area incorporates items such as a pull-out deck chair and table to enhance the experience of the full-flat deck. These items increase comfort during car camping or when outdoors by offering a more relaxing space, and can be neatly stored inside the vehicle when not in use.
• The design of these items features chic color tones that harmonize with the cabin as well as the Crown's iconic crown emblem, creating a sense of unity and exclusivity.

Deck Chair and Deck Table

1. A stress-free, relaxed driving experience that is suitable for a Mature Active Cabin

• Custom settings are applied to the DRS^*3 to recreate an agile yet robust driving experience, and custom settings are also added to the AVS^*4 to improve damping force and reduce friction, leading to a high-quality ride. Clear distinctions are made between the three drive modes―Normal Mode, Sport Mode, and Rear Comfort Mode―to provide a stress-free ride that suits the preferences of drivers and their passengers.
• The Rear Comfort Mode adds dedicated DRS control in pursuit of rear seat ride comfort. The AVS^*3 control achieves a stress-free ride with minimal swaying for all seats.

2.5-liter Hybrid System

• The Estate is equipped with a high-efficiency hybrid system designed to improve efficiency and performance. The output of the front motor is increased by approximately 50% compared to the Crossover and Sport models. This allows for stress-free acceleration even when carrying an increased load, offering a more relaxed driving experience.

2.5-liter Plug-in Hybrid System

• The Estate is equipped with a high-output density drive motor, achieving a driving experience that combines pleasant acceleration with quietness.
• Like the Sport, the Estate comes with a high-density large-capacity lithium-ion battery. The battery is placed under the floor to allow the vehicle to secure a BEV-mode driving range of 89 km^*5 without compromising interior space, which enables operation on BEV-mode for most daily drives.

Sales Outline

Production Plant

Tsutsumi Plant, Toyota Motor Corporation

Main Specifications

Manufacturer's Suggested Retail Prices

KINTO

The car subscription service KINTO offers packages that include optional automobile insurance, automobile taxes, maintenance, and other car-related costs, and provides them for a fixed monthly fee. For the new Crown Estate, the HEV model starts at 77,440 yen per month (including tax)^*6, while the PHEV model starts at 103,620 yen per month (including tax)^*7.

Upgrade service (KINTO FACTORY)

Toyota and KINTO Corporation are expanding proposals for evolving the four Crown models through the KINTO FACTORY service, which allows customers to evolve the vehicles they are currently using.
In conjunction with the release of the Crown Estate, wheel design customization for the Crown Sport offering wheel designs that are the same as the upgrade service for the Estate model wheels will be available starting March 19. The order can be placed regardless of how the vehicle in question is used (owned, subscription, etc.).

Launch of "Life with CROWNs" event from March 13 to 16

To celebrate the unveiling of the Estate, a launch event will be held where visitors can experience the diverse value of the four Crown models. Various events will be held at the Azabudai Hills Arena in Tokyo, including exhibits and test drives.
Come and experience the four Crown models and the diverse lifestyles they represent.

"Achieving zero, and adding new value beyond it"

As part of efforts to pass our beautiful "Home Planet" to the next generation, Toyota has identified and is helping to solve issues faced by individuals and overall society, which Toyota calls "Achieving Zero," hoping to help reduce the negative impacts caused by these issues to people and the environment to zero. Additionally, Toyota is also looking "Beyond Zero" to create and provide greater value by continuing to diligently seek ways to improve lives and society for the future.

Toyota Motor Corporation works to develop and manufacture innovative, safe and high-quality products and services that create happiness by providing mobility for all. We believe that true achievement comes from supporting our customers, partners, employees, and the communities in which we operate. Since our founding over 80 years ago in 1937, we have applied our Guiding Principles in pursuit of a safer, greener and more inclusive society. Today, as we transform into a mobility company developing connected, automated, shared and electrified technologies, we also remain true to our Guiding Principles and many of the United Nations' Sustainable Development Goals to help realize an ever-better world, where everyone is free to move.

SDGs goals that this project makes particular contribution to