Minister MacAulay announces new funding to help promote Canadian maple syrup around the world

April 29, 2024 - Ottawa, Ontario - Agriculture and Agri-Food Canada

Maple syrup is an iconic Canadian export, and people around the world enjoy Canada's delicious, top-quality maple products, with exports reaching $615 million last year.

To build on Canada's strong reputation as a supplier of maple syrup in key foreign markets, today, the Honourable Lawrence MacAulay, Minister of Agriculture and Agri-Food, announced up to $3.6 million to the Québec Maple Syrup Producers (QMSP) through the AgriMarketing Program, an initiative under the Sustainable Canadian Agricultural Partnership.

This investment will allow the QMSP to increase the promotion of Canadian maple products and boost sales in Germany, the United Kingdom, Australia, and Japan. Promotional activities will highlight maple syrup's versatility in cooking and baking, its nutritional value, and its sustainability through print and digital content, social media campaigns, podcasts, conference attendance, and more.