03/27/2024 | Press release | Distributed by Public on 03/28/2024 14:41
The birds are chirping, the flowers are blooming and Walmart's beauty assortment is getting a major glow up. We listen to our customers. And this season, we're offering items that are sure to put a spring in their step: on trend, affordable, awesome.
Two years ago, we launched Walmart Start - our beauty brand accelerator program, which has quickly become one of my favorite initiatives. I love meeting with up-and-coming brands to help connect them with the tools and resources to succeed and scale at mass retail, and ultimately, successfully launch in-store and on Walmart.com.
Today, I'm excited to announce our second Walmart Start class, which features a vibrant group of hair, skin and body care brands from a variety of women- and diverse-owned founders.
Meet our new Walmart Start Class!
You can shop select Walmart Start brands as soon as today on Walmart.com and in select Walmart stores.
Last year's inaugural Walmart Start class, which featured the next big names in beauty, including Dossier, The Hair Lab by Strands, Pardon My Fro and PaintLab, have already made a splash! I'm excited to share that all the brands have launched in more stores or extended their product count at Walmart. We're thrilled to see their business grow at Walmart.
Brands interested in the Walmart Start program can keep an eye open for applications for our next Walmart Start class on the Walmart Start homepage. New to the application process this year, brands not selected for Walmart Start may qualify for program discounts or referral fee discounts to help them onboard and get started on Walmart Marketplace.
Earlier this month, we announced the latest expansion to Walmart's Beauty Virtual Try-On technology, launching nearly 500 hair color products that can now be "tried on" via Walmart's iOS app. The innovative tools allow beauty enthusiasts to experiment with various hair colors to find their perfect shades in real-time, creating a personalized experience within a user-friendly digital platform.
Back for another year, Walmart's Beauty Glow Up savings event is returning to offer customers another opportunity to stock up on their favorite brands and products, at incredible savings. Now throughApril 28, beauty lovers can shop hundreds of Rollbacks in stores, and even more on Walmart.com - including products from major skin, hair and cosmetics brands like Olive & June, Bubble, Evo & Avo, Schwarzkopf, Cantu and so much more.
Our customers count on Walmart to help them bring to life the latest beauty trends. Here's what we're expecting to spring up over the next few months, along with some of my team's favorite products this season:
I'm excited to see how our customers update their beauty collections this spring to include the new and innovative offerings we've rolled out so far this year. Start shopping and saving on the Walmart newness now - in stores, in the app and online: Walmart.com/beauty.