2024 Calgary Stampede Poster Revealed - Wîchîspa Skadabi Odâginabi

The Calgary Stampede proudly revealed the 2024 Stampede Poster artwork, created by 22-year-old Calgarian, Lloyd Templeton.

The Poster offers a unique view of the historic Stampede Parade. Stoney Nakoda Tipi Holder Duane Mark is shown riding in the foreground, while a diverse group of Parade participants and spectators comprise a landscape along the downtown Calgary Parade route.

Duane is a Stoney language and cultural instructor whose work to preserve and share the Stoney Nakoda language is the inspiration behind the name of the piece, which is Wîchîspa Skadabi Odâginabi. The phrase means Celebrating the Calgary Stampede and the composition captures the important relationship between First Nations and the Stampede.

"The Stampede has always been a place where Treaty 7 peoples could speak their languages, share their traditions, and perform ceremonies," says Will Osler, President & Chair of the Calgary Stampede Board of Directors. "To have the 2024 Poster so beautifully capture that relationship and the importance of continuing to celebrate language and culture is incredibly meaningful, and a representation of what the Calgary Stampede stands for."

When Lloyd was creating the Poster, he had the opportunity to meet with Duane and the two found a shared love of the Stampede Parade. They discussed that whether someone is riding in the Parade on horseback, as Duane has, or watching from the sidewalk, the way Lloyd has done since he was child, there is nothing quite like the official kickoff of The Greatest Outdoor Show on Earth.

"I wanted to capture the collective excitement and wonder of this iconic part of Calgary's cultural identity," says Lloyd. "I worked closely with Duane to accurately reflect how Treaty 7 peoples have been an integral part of the Stampede Parade since the beginning and to celebrate and share the Stoney Nakoda language through its title. As you move through the piece, I wanted viewers to be able to see themselves reflected in it because the Parade is a true example of the community coming together."

This is the sixth straight year the Calgary Stampede has engaged youth in a unique learning and development opportunity. The Stampede Youth Poster Competition is one of the largest art scholarships in Canada. This is the third time Lloyd has competed in the process and says the experience has helped him develop as an artist.

As the winning artist of the Youth Poster Competition, Lloyd receives the $10,000 Dustin Peers Memorial Scholarship, generously funded by the Brandon Flock Foundation. The Brandon Flock Foundation provides an additional $10,000 in scholarships to the top eight in the competition annually making the competition one of the largest art scholarships in Canada with $20,000 distributed among the top eight finalists.

Youth across Alberta were invited to enter for their chance to design the 2024 Stampede Poster and participate in a youth achievement opportunity of a lifetime. Successful applicants participated in unique hands-on learning and development experiences, which included one-on-one time spent with local western artists and mentors.

The Calgary Stampede is currently accepting applications from Alberta youth, ages 15 - 24, for the 2025 Youth Poster Competition. The application deadline is Friday, December 1, 2023. Apply to be part of the Youth Poster Competition or find more information about the process here.

Tickets are also now on sale for the 2024 Stampede Rodeo and Evening Show, July 7-16. For the best seats in the house, get yours today by visiting calgarystampede.com/tickets

About the Calgary Stampede
The Calgary Stampede celebrates the people, the animals, the land, the traditions and the values that make up the unique spirit of the west. The Calgary Stampede contributes to the quality of life in Calgary and southern Alberta through our world-renowned Stampede, year-round facilities, western events and several youth and agriculture programs. Exemplifying the theme We're Greatest Together, we are a volunteer-supported, not-for-profit community organization that preserves and celebrates our western heritage, cultures and community spirit. All revenue is reinvested into Calgary Stampede programs and facilities.

For more information, please contact:

Shannon Greer
Manager, Communications & Media Relations
Calgary Stampede
T 403.585.0467
E[email protected]

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