03/15/2023 | Press release | Distributed by Public on 03/15/2023 13:47
Zoho Corporation, at 26 years old, is India's first bootstrapped unicorn and is well-known for its computer software and web-based business tools. During Truly Zoho, the company successfully demonstrated its unique vision and strategy, backing its culture and growth.
Zoho Corporation amalgamates business profitability with social consciousness and sustainability while delivering technology solutions and staying focused on customer success. In line with this, the event was well-crafted to offer detailed insights into the company's innovation in healthcare, education, and agriculture. Its sessions covered its core technology innovation and products.
Zoho's commercial success is evident through its growth. The employee experience, which is often less talked about, is important at Zoho and was shown in a new light. There are several layers to how Zoho Corporation is holistically championing the employee cause, but a single overarching challenge. Zoho is solving through all its initiatives is workforce optimization. Some areas that stand out include:
Zoho's Marupadi Program for women focuses on bringing back the women workforce in technology after a career break. "Marupadi," a Tamil word meaning "again," is for women who have prior experience of two years working in a technology company and are currently looking for the right opportunity to return to work. Marupadi students are trained in software development, software testing, and technical writing. This program adds to the overall employee experience. Zoho recruits 95% of women who go through the Marupadi program in-house.
Highlighting these endeavors as opportunities to raise productivity, Zoho founder and CEO Sridhar Vembu said, "The cost of educating one child is 10K USD approximately, but it contributes to an annual productivity increase by 18K USD."
Zoho's focus on its people and environmental, social, and governance (ESG) initiatives is not an afterthought but the very fabric on which the company has charted its growth and operational strategy. The employee experience drives innovation and ownership at Zoho and shows up strongly in customer success. As noted in the interactions with Zoho customers at the event, Zoho solves important business problems for them, including (but not limited to) offering security, ease of use, comfortable pricing and contracts, and strong integration capabilities.
Overall, Truly Zoho was a well-organized and unique event that brought forth Zoho's less talked about but differentiated belief that taking care of culture/people and being profitable are not mutually exclusive.
About Ankita Singh
Ankita Singh has been working for 2 years in the information and communication technologies (ICT) sector as a Senior Industry Analyst at Frost & Sullivan. Ankita has 12 years of professional experience in research, writing, editing, content management, stakeholder management, and project management. At Frost & Sullivan, Ankita covers technologies related to customer experience and contact centers.
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← Previous PostAnkita Singh has been working for 2 years in the information and communication technologies (ICT) sector as a Senior Industry Analyst at Frost & Sullivan. Ankita has 12 years of professional experience in research, writing, editing, content management, stakeholder management, and project management. At Frost & Sullivan, Ankita covers technologies related to customer experience and contact centers.