02/12/2024 | Press release | Distributed by Public on 02/11/2024 22:17
Published: 12 Feb 2024 03:08pm
PAW Patrol™ fan favourites will bolster fire education and awareness among children in a unique partnership between Fire and Rescue NSW (FRNSW) and Paramount Australia announced today.
The alliance will see the characters from the hit animated franchise, airing on Nickelodeon and produced by Spin Master Entertainment, convey age-appropriate fire safety messaging to preschool and primary school-aged children.
It follows the outstanding response to PAW Patrol's association with the FRNSW Open Day at the Emergency Services Academy last year.
Minister for Emergency Services, Jihad Dib, said the new partnership will help young people connect with important fire safety messaging, with the popular PAW Patrol characters championing these messages and sharing them in an engaging way.
"With a special appeal to young people, we look forward to seeing 'Marshall' and his mates at FRNSW events and taking part in other community activities which promote fire safety in our homes."
FRNSW Commissioner, Jeremy Fewtrell, hopes having the fire service team up with PAW Patrol will develop more fire safety 'ambassadors' across the state.
"It's crucial everyone knows how to protect themselves against the risks of fire, but we acknowledge people learn this in different ways," Commissioner Fewtrell said.
"What we often find through our education programs is that, once children learn about fire prevention and how to react if a fire breaks out, they then share this information with parents and grandparents, among others."
Paramount Australia Senior Vice President, Content & Programming, Daniel Monaghan, said Nickelodeon is "beyond proud to be partnering with FRNSW."
"FRNSW and PAW Patrol share the universal themes of rescue, community service, teamwork and friendship, making it the perfect partnership," Mr Monaghan said.
"We look forward to contributing to the awareness of fire safety messages amongst some of the youngest members of the community."