04/22/2021 | Press release | Distributed by Public on 04/22/2021 03:51
Beiersdorf is not only pursuing the sustainability transformation within its own company, it also aims to drive the paradigm shift right across the industry and beyond. To achieve this, the company engages in strong, long-term partnerships with suppliers and retail partners, NGOs, and research institutions. For instance, Beiersdorf is a signatory of the New Plastics Economy Global Commitment, led by the Ellen MacArthur Foundation and the UN Environment Programme (UNEP), which aims to promote and accelerate the transition to a circular economy for plastic. The circular economy plays a critical role in tackling greenhouse gas emissions by changing the way we design, make and use products and food. In addition, through its cooperation with Werner & Mertz and the Fraunhofer Institute for Process Engineering, Beiersdorf co-drafted the industry's first and freely available 'Cosmetic Standards Guideline'. Based on a scientific approach, its objective is to promote the use of recycled material for cosmetic packaging industry wide. In Germany, Beiersdorf has been heavily involved since in the 'Recyclate Forum' since 2019, initiated by dm-drogerie markt and eight other industry and retail partners to strengthen the circular economy and expand the recycling of packaging. Here, Beiersdorf is part of the steering committee and will host the forum, which now has around 50 members, for the second time in November 2021.
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