Politics And Programmatic: CTV Grew Its Ad Share During Recent Election

"Programmatic advertising grew during the recent election, with CTV taking a larger share, according to an analysis by the automation platform Basis Technologies.

CTV garnered a 24% share of ad impressions, up from 11% in 2022 and 6% in 2020.

Among devices, the phone remained the leading generator of ad impressions, pulling a 53% share, although that is down from 55% in 2022."

Read more in MediaPost.