Tata Motors Limited

11/30/2023 | Press release | Distributed by Public on 12/01/2023 20:26

Tata Motors commences deliveries of top-of-the-line Prima VX tipper

Tata Motors commences deliveries of top-of-the-line Prima VX tipper

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30 November, 2023

Delivers the first technologically-advanced, feature-rich Prima 2830.TK VX truck to Arayahi Infra

Redefining customer excellence, Tata Motors, India's largest commercial vehicle manufacturer, commences deliveries of state-of-the-art Tata Prima VX tipper truck with top-of-the-line safety features. The feature-rich tipper is designed for higher productivity and with best-in-class conveniences and features for enhanced driver and vehicle safety. The Prima range of vehicles are now available in LX and VX trims, catering to the customer's preferences and requirements.

Loaded with state-of-the-art features, the Prima VX tipper boasts driver monitoring system, automatic traction control, hill-start assist, multimode FE (Fuel Efficiency) switch, camera-based park assist system, in-built touchscreen infotainment system, fuel monitoring system, pneumatically suspended driver seat, HVAC unit, engine brake and THU axle. Additionally, the truck comes standard with 4G-enabled connectivity and firmware over the air (FOTA) capability; Fleet Edge - Tata Motors' next-gen digital solution for optimal fleet management which enables operators to further increase the uptime and reduce the total cost of ownership. This platform is crafted to enhance business operations through comprehensive trip management, expense monitoring and maintenance scheduling. Developed with insights from drivers, fleet owners and customers, the Tata Prima platform globally proves its worth in optimising trip time, fuel efficiency and durability in challenging conditions.

Class-leading features of Tata Prima 2830.TK VX

  • Driver monitoring system
  • Automatic traction control
  • Hill-start assist
  • Multimode FE (Fuel Efficiency) switch
  • Camera-based park assist system
  • In-built touchscreen infotainment system
  • Fuel monitoring system
  • Pneumatically suspended driver seat
  • HVAC unit
  • Engine brake
  • THU Axle

Tata Motors proudly handed over the keys to the first Tata Prima 2830.TK VX to Mr. Nithin Chakaravarathi Sajja of Arayahi Infra.

Commenting on the announcement, Mr. Rajesh Kaul, Vice President & Business Head - Trucks, Tata Motors, said, "We are thrilled to launch the Prima VX variant that sets new paradigms in the industry for safety, productivity and driver comfort. Basis our deep understanding of the customer requirements, the Prima VX offers first-in-the-industry features that delivers peace of mind to our valued customers. Our continuous efforts have yielded highly-advanced vehicles for diverse trucking needs. We are confident that our customers will experience safer operation, increased productivity and improved performance. I sincerely thank Arayahi Infra for leading the way with India's first Prima VX, making trucking safer and smarter."

Tata Motors offers the widest portfolio, catering to every requirement in the trucking industry. The company has gone beyond mere BS6 Phase 2 compliance and has upgraded its vehicles 'bumper to bumper' with more features, efficient powertrains and richer value-adds. Beyond buying the best-in-class vehicle, fleet owners enjoy better fuel efficiency, lower operating costs, high vehicle uptime, real-time vehicle tracking and analytics for running the fleet efficiently.

Beyond offering quality products, Tata Motors offers the best-in-class vehicle lifecycle management services like fleet management solutions, annual maintenance contract and roadside assistance through its unique Sampoorna Seva 2.0 initiative. Underlining Tata Motors' commitment to quality and service, the extensive service network of over 2500+ touchpoints, staffed by trained specialists and supported by Tata Genuine Parts, stands as a testament.

About Tata Motors

Part of the USD 128 billion Tata group, Tata Motors Limited (BSE: 500570 and 570001; NSE: TATAMOTORS and TATAMTRDVR), a USD 42 billion organization, is a leading global automobile manufacturer of cars, utility vehicles, pick-ups, trucks, and buses, offering an extensive range of integrated, smart, and e-mobility solutions. With 'Connecting Aspirations' at the core of its brand promise, Tata Motors is India's market leader in commercial vehicles and ranks among the top three in the passenger vehicles market.

Tata Motors strives to bring new products that captivate the imagination of GenNext customers, fueled by state-of-the-art design and R&D centres located in India, the UK, the US, Italy, and South Korea. By focusing on engineering and tech- enabled automotive solutions catering to the future of mobility, the company's innovation efforts are focused on developing pioneering technologies that are both sustainable and suited to the evolving market and customer aspirations. The company is pioneering India's Electric Vehicle (EV) transition and driving the shift towards sustainable mobility solutions by developing a tailored product strategy, leveraging the synergy between Group companies and playing an active role in liaising with the Government of India in developing the policy framework.

With operations in India, the UK, South Korea, Thailand, South Africa and Indonesia, Tata Motors markets its vehicles in Africa, the Middle East, Latin America, Southeast Asia, and the SAARC countries. As of March 31, 2023, Tata Motors' operations include 88 consolidated subsidiaries, two joint operations, three joint ventures, and numerous equity-accounted associates, including their subsidiaries, over which the company exercises significant influence.

Media Contact Information: Tata Motors Corporate Communications: +91 22-66657613 / [email protected]