Intershop Communications AG

11/21/2023 | Press release | Distributed by Public on 11/21/2023 03:32

Intershop publishes Digital Trends Report 'B2B Commerce in 2024: A brave new world'

  • Report provides exclusive insights into upcoming trends and technologies in B2B e-commerce
  • Artificial intelligence as a clear growth driver
  • Increased demand for sustainability and cyber security

Jena, November 21, 2023 - In recent years, the world has changed fundamentally due to the massive acceleration in the development of digital solutions, the first practical applications of artificial intelligence in everyday life and an increased and targeted interest in sustainability.

In particular, AI technology, which is used in almost all areas of B2B and B2C e-commerce, will help brands and companies to optimize processes, evolve and increase profitability while reducing their carbon footprint. The use of AI-based solutions for B2B companies will thus become the basis for future-proof and profitable operations and the driving force behind global trade.

Intershop's CEO Markus Klahn reports on the German government's digital summit, which is currently taking place in Jena: "Artificial intelligence is already being used in many places and was omnipresent at the market of digital opportunities, where the Intershop Copilot was presented. The Digital Trends Report shows which trends are indispensable for B2B companies. Based on the impressions gained, I can say that only those companies that adapt to the brave new world as quickly as possible have a real chance of mastering the future."

In the Digital Trends Report "B2B e-commerce in 2024: A brave new world", Intershop looks at how B2B companies can.

  • benefit from AI-powered predictive commerce functionalities,
  • keep their digital immune system up-to-date,
  • build a future-proof e-commerce solution using the composable commerce approach,
  • bring the vision of autonomous commerce to life and which tools are needed for this.

The report also addresses the questions of

  • whether self-service portals will become a standard,
  • whether AI can provide sustainable solutions for your order management system (OMS),
  • what the digital marketplace of the future will look like.

You can get a free copy of the report here.