06/15/2021 | Press release | Archived content
We are nuts about dad! In honor of Father's Day, the maker of PLANTERS® products and Anthony Anderson are teaming up to show just how nuts they are about dads with a new music video featuring an original song.
In the new original song, 'Shake It Like Dad,' Anthony Anderson shellebrates the little quirks that dads do in a funny, relatable way. From shaking their peanuts while snacking, to their cringy dad jokes and being the first to wake up on vacation, the maker of PLANTERS® products and Anderson pay tribute to all the lovable dad quirks and ways dads bring meaning to our lives.
'I'm excited to team up with the PLANTERS® brand to produce the original song, 'Shake It Like Dad,' for Father's Day,' said Anderson. 'We had a lot of fun creating the song and music video to show appreciation for all the dads out there and celebrate their lovable nuttiness and dad quirks. As a dad myself, I know I have a quite a few dad-isms!'
Fans can join in on the fun, too! Tell us how your dad adds substance to your life and share a video celebrating his dad quirks for a chance to win $10K in Father's Day gift cash. To enter, share your video on TikTok, Twitter or Instagram using #NutsForDad #Sweeps and tag the MR. PEANUT® character. Ten lucky winners will receive the nutty prize of $10K for their dad.
'Anthony Anderson, being one of television's favorite dads and a dad in real life, is the perfect father figure to celebrate all the things that dads do that add substance to our lives,' said Rafik Lawendy, head of marketing for the PLANTERS® brand. 'We are encouraging all families to celebrate their dads this Father's Day through TikTok videos that capture their dads' unique quirks and characteristics which bring quality to their families' everyday lives.'
Fans can enter the #NutsForDad challenge now until June 21, 2021. Start documenting those dad moments that could make you and your dad prize winners this Father's Day!
To learn more about the #NutsForDad challenge and how you can celebrate your dad's unique quirks, visit plantersnutsfordad.com. Be sure to also follow along on Twitter (@MrPeanut), Instagram (@mrpeanutofficial) and TikTok (@mrpeanutoriginal) as the MR. PEANUT® character shellebrates dads everywhere this Father's Day.