Quintain agrees three-year residency with Punchdrunk Enrichment to create new immersive arts space in Wembley Park

• Quintain has announced a new collaboration with Punchdrunk Enrichment, leading education and community-led immersive theatre company
• In a three-year residency, Punchdrunk Enrichment will transform an 8,000+ sq ft industrial unit into Brent's first-ever co-created immersive arts space
• Quintain is investing close to half a million pounds into the project, which reinforces Wembley Park's leisure offering and strengthens the provision of high-quality amenities for its growing community
• Punchdrunk Enrichment is the latest addition to Wembley Park's impressive cultural scene

Quintain has announced a new deal with charity Punchdrunk Enrichment, the UK's premier education and community-led immersive theatre company, which will be undertaking a three-year residency at Wembley Park.

Supported by Arts Council England, over the coming months Punchdrunk Enrichment will transform a c. 8,000 sq ft previously unused industrial unit into the North London neighbourhood's first-ever co-created immersive community space.

Quintain is investing close to half a million pounds into the partnership with Punchdrunk Enrichment. The investment is a reflection of Quintain's ongoing commitment to providing its growing community and the people of Brent with high-quality experiences, amenities and cultural spaces - with previous initiatives having included The Yellow, a space programmed by the local community; Second Floor Studios, which provides affordable art studio space; and the Wembley Park Community Fund, which has helped fund 20 community projects across the borough.

Matt Slade, Retail Director at Quintain, called this a milestone moment for Quintain to welcome such a prestigious community-led company to Wembley Park to embark on its most ambitious project yet. He added: "Punchdrunk Enrichment's residency in Wembley Park is expected to have a significant positive impact on the growing community of people who live in, work in and visit this neighbourhood every year.

Wembley Park is globally recognised as London's leading destination for entertainment and the iconic home of memorable and accessible cultural experiences - a legacy which we have been able to further strengthen through a considered mix of community-focussed uses, experiential concepts, arts and culture and local amenities alongside global events and big-name brands.

This latest initiative reflects our continued dedication to the 340,000 people living in Brent, by providing access to a wide-choice of unique experiences, alongside opportunities for development and learning that will benefit the lives of local people."

Punchdrunk Enrichment will work alongside local artists, educational organisations and community groups to develop creative programming that aims to provide community-wide access to high-quality immersive projects and experiences. Through its residency, it will not only create new opportunities and professional development for Brent-based artists, but also connect with the wider community by engaging young people and families through a programme of workshops.

In addition, the residency will enrich local education by introducing a range of projects to primary schools across Brent. This will include The Lost Lending Library, Punchdrunk Enrichment's flagship immersive work, which to date has appeared in over 75 schools and has toured internationally, benefitting more than 40,000 children by unlocking creativity and a love of literature in children aged 6-11 and their families.

The Wembley Park concept will build upon Punchdrunk Enrichment's historic practice and expertise in immersive storytelling. Previous projects have included Greenhive Green, an ambitious intervention that created an immersive world for care home residents, turning their home into a traditional community green, and the village of Fallow Cross in Haringey which housed teacher-led workshops for children and professional development opportunities for artists.

Peter Higgin, CEO and Artistic Director of Punchdrunk Enrichment, said: "This progressive partnership with Quintain is significant for the future of Punchdrunk Enrichment, and the London Borough of Brent. Our principle building partner, Quintain, has provided us with over 8,000 square feet of space in Wembley Park to realise a vision that has been a decade in the making - the first ever immersive community space, co-created, co-designed in partnership with local people. As an independent charity this is our most ambitious project to date - and one we knew we wanted to bring to this part of London."

Punchdrunk Enrichment is the latest arrival to Wembley Park's creative community, who have played a vital role in area's regeneration. The ambitious cultural strategy for the area has seen the opening of 25 affordable artist studios, managed by Second Floor Studios & Arts, the welcoming of new cultural and leisure operators, such as Troubadour Wembley Park Theatre and BOXPARK Wembley, and the Royal Philharmonic Orchestra which will move its headquarters to Wembley Park. The Yellow, the neighbourhood's first community centre, since opening in 2018 has welcomed over 8,000 visitors each year, thanks to their wide range of free classes.

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