08/03/2021 | Press release | Distributed by Public on 08/03/2021 08:23
AS.com set a new audience record this July, clocking up 133 million unique browsers, according to internal data provided by Adobe Analytics, representing annual growth of 55%. The milestone figure confirms PRISA Media's sports newspaper as world leader for sports news in Spanish. AS.com surpassed the figure of 100 million unique browsers for the first time in April 2020 and has continued to grow for twelve months, nine of them consecutive since November last year.
Audience growth in July is thanks chiefly to a range of major sports events: the UEFA European Football Championship - won by Italy, Messi's strike back for Argentina at the Copa America, the Tokyo Olympics, Pogačar's second Tour de France victory, Djokovic's feat at Wimbledon which saw him match the 20 Grand Slams of Nadal and Federer, and Antetokounmpo powering the Milwaukee Bucks to their first NBA title since 1971. These were just some of the highlights that readers around the world followed in AS.
The ten international digital editions of AS -- in Spanish, English and Arabic - offered sports fans detailed coverage of all events, and AS once again demonstrated its firm commitment to live coverage and innovative narrative formats.
Undisputed leader in the US and Latin America
In Spain, PRISA's sports platform saw a notable increase in audiences. In July it reported its best all-time figure with 39% year-on-year growth in terms of unique browsers. What's more, Comscore recently ranked AS.com as the second most popular website for average daily visits via smartphones, only behind Google.
Meanwhile, the American editions continue to report robust audience figures. In the United States, where AS has editions in English and Spanish, AS.com closed June with 14 million unique users, in tenth position globally in Comscore's sports rankings (domains only). According to said report, AS is the top-ranking Spanish-language media outlet in this category, ahead of rival Marca by 8.3 million users.
AS is also the regional leader in Latin America (excluding Brazil): Colombia (6.14 million unique users), Chile (6.35) and Peru (1.62 - PC data only). It ranks second in Argentina (8.29) and third in Mexico (9.14), an edition that also set a new record according to Comscore data for June.