Tracr opens to diamond industry

Brilliant Earth joins GIA and GSI as leading diamond businesses building momentum behind an inclusive traceability platform
De Beers Institute of Diamonds introduces Origin suite of services

De Beers Group today announced that Tracr is now open to participants from the diamond industry and that Brilliant Earth is the latest industry leader to join the diamond traceability platform. De Beers also introduced the Origin suite of services from De Beers Institute of Diamonds, bringing together diamond traceability from source powered by Tracr, with digitally-enabled storytelling about the origin and impact of a natural diamond discovered by De Beers.

Brilliant Earth joins GIA and GSI as Tracr participants, as more industry leaders seek a secure, inclusive and scaled diamond provenance and traceability platform. Tracr now features an enhanced digital look-up for consumers and is open to applications from businesses from across the diamond value chain. The opening of Tracr to the wider diamond industry expands Tracr from its original focus on De Beers production, and businesses that meet the minimum criteria, including RJC membership, can now apply to participate. Once their onboarding process is complete, businesses joining Tracr will be able to use the platform to upload and view provenance and traceability information about their diamonds.

Following the success of the Code of Origin pilot throughout 2022, De Beers has evolved and expanded the programme with the introduction of the Origin suite of services from De Beers Institute of Diamonds. The Origin suite of services introduces new Origin and Grading Reports and a new digital look-up to connect clients with the origin and impact of their diamond.

De Beers also previewed Origin Story, a new digital experience currently in development. Origin Story will support retailers with immersive digital storytelling that turns a transaction into an experience, and celebrates a natural diamond discovered by De Beers as unique, rare and personal to the person who wears it. The entire Origin suite of services is powered by Tracr.

Al Cook, CEO, De Beers Group, said: "Following years of investment and digital innovation, De Beers is proud to open Tracr to applications from the diamond industry. With more than half of De Beers' production by value being registered on the platform, we are already seeing the power of Tracr to enable manufacturers and retailers to trade with confidence, and our clients to purchase with pride.

"Tracr will also power the new Origin suite of services from De Beers Institute of Diamonds. This brings to life the origin story of a diamond and celebrates what makes each one unique, precious and personal to the individual who wears it, connecting more people to the remarkable stories of natural diamonds."

Tracr is the world's first fully distributed diamond blockchain platform that starts at the source and operates at scale. Tracr has registered more than one million rough diamonds at source and 110,000 diamonds at the manufacturer level securely on their dedicated Tracr instances. Tracr has been recognised three times on the Forbes Blockchain 50 list of the world's leading blockchain innovations. Expressions of interest in joining the Tracr platform should be made to the Tracr team via https://www.tracr.com/jck2023 and the team will provide information on the requirements and process for joining.

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About De Beers Group

Established in 1888, De Beers Group is the world's leading diamond company with expertise in the exploration, mining and marketing of diamonds. Together with its joint venture partners, De Beers Group employs more than 20,000 people across the diamond pipeline and is the world's largest diamond producer by value, with mining operations in Botswana, Canada, Namibia and South Africa. Innovation sits at the heart of the De Beers Group strategy as it develops its portfolio of brands, including De Beers Jewellers and Forevermark, and other pioneering solutions, such as recently launched diamond sourcing and traceability initiatives GemFair and Tracr. De Beers Group employees are committed to 'Building Forever,' a holistic and integrated approach for creating a better future - one that is fairer, safer, cleaner and healthier; where safety, human rights and ethical integrity continue to be paramount; and where communities thrive and the environment is protected. De Beers Group is a member of the Anglo American plc group. For further information, visit www.debeersgroup.com.

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