08/16/2022 | News release | Distributed by Public on 08/16/2022 07:27
In B2B, the saying "time is money" really hits home - considering that it takes B2B sales teams 42 hours on average to respond to a new lead, and 38% of those leads never reply back. And when a meeting is booked, it typically takes 4.3 days of back-and-forth communication before that first meeting even happens. This is all according to Chili Piper, an inbound conversion software company which G2 is proud to partner with to solve this pressing challenge.
Nicolas Vandenberghe, Co-Founder & Co-CEO at Chili Piper, shares the value of this integration, "G2 is one of the most important resources for companies evaluating new software solutions. Our product will instantly bridge the gap between highly qualified leads and human sales reps on G2, creating a frictionless experience that advances prospects' buying intentions."
Software sellers: Qualify and convert buyers into meetings directly on your G2 Profile
Available to mutual customers, this new integration helps software vendors instantly convert inbound leads on G2.com into meetings. When a software buyer selects a vendor's profile CTA button, Chili Piper Form Concierge enables the prospect to select a time and schedule a meeting in real-time. Ultimately, this integration makes it possible to connect qualified prospects with mutual customers' existing lead flow and reporting - allowing for a unified inbound routing process, and directly attributing pipeline and success to a seller's G2 presence.
With this partnership, software sellers can:
Software buyers: Instantly book time with software vendors on G2 while you're seeking the optimal solution for your business
For software buyers conducting research on G2.com, they now have direct access to a relevant sales rep's availability and can book meetings with software vendors in just a few clicks directly from the G2 marketplace.
"By eliminating unnecessary steps associated with requesting demos and meetings, we believe we can ensure buyers are better educated and are given the ability to connect with a real representative that can provide true transparency around product inquiries," added Chili Piper's Vandenberghe.
Software buyers on G2 can leverage this new marketplace feature to:
Together, Chili Piper and G2 offer a new revenue channel for software vendors, converting buyers into meetings directly on G2 Profiles, while also providing a streamlined experience for buyers researching software companies and products. At G2, we were already known as the place you go for software, but now our marketplace can play an even larger role in the software sales process.
Visit our Partner Hub to learn more about the G2 and Chili Piper integration.
Rachel is a Senior Manager of Partner and Product Marketing at G2.