WILDE Grows Instacart Sales More Than 200% with Instacart Ads

Through relentless hustle and a never-give-up attitude, WILDE has created a game-changing snack - blow-your-mind craveable, protein-packed, satisfying chips made from chicken breast, egg whites and bone broth - that you can find in retailers nationwide.

A Strategic Leap on Instacart

WILDE trialed advertising on Instacart in 2022 but began ramping up in 2023 to support their growing retail distribution. By continuing to invest in their ad campaigns, WILDE has seen exponential growth on the platform; the brand was named #6 on Instacart's 2023 list of the fastest-growing brands.

"Our business on Instacart saw 200%+ YoY growth between 2022 and 2023, and we're expecting an even bigger year ahead," said Lindsay Mecca, VP of Marketing at WILDE. "Q1 2024 Instacart total sales were on par with the total sales of 2H 2023, so we're off to a good start!"

This impressive growth has been coupled with a consistently strong return on ad spend, even as spending scaled. Plus, the new-to-brand percentage has grown to more than 50%, highlighting the brand's ability to use Instacart ads to bring in incremental consumers.

WILDE has seen success beyond the hard numbers, as well.

"Anecdotally, we hear more and more that people have discovered our brand and products while shopping on Instacart," said Mecca. "It's clear that it provides a big assist not only to driving awareness but also retail velocities."

Looking Ahead

As WILDE looks to the future, the brand expects that Instacart will remain a key part of their marketing strategy, both to capture digitally engaged consumers and to continue to drive awareness and purchase at retail.

"Instacart gives us the best of both worlds - we can effectively reach a high-intent audience and support our retail partners," said Mecca. "It's a great compliment to our broader brand-building work."

*Prior results do not guarantee future outcomes.

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