03/17/2023 | Press release | Distributed by Public on 03/17/2023 08:11
Freeport, ME, March 17, 2023 | Contact: [email protected]
Outdoor retailer reports steady performance driven by omnichannel investment, optimized inventory forecasting and category expansion
5 Min. Read | Inside L.L.Bean | Current Stories
Iconic outdoor retailer L.L.Bean announced today the close to its 2022 fiscal year, with annual net revenue totaling $1.7 billion. Following record-breaking sales growth in 2020 and 2021, the company saw a slight decrease in revenue in 2022 but held onto recent gains to yield its second-strongest revenue performance in company history. In recognition of these results, the L.L.Bean Board of Directors approved a performance bonus of 13.5 percent of annual pay for its approximately 5,500 employees, comprised of a 7.5 percent cash bonus and a 6 percent 401(k) contribution.
In its 110th year in business, the company credited ongoing investment in its omnichannel strategy as a key contributor to mantaining solid sales - reaching new and current customers through e-commerce, brick-and-mortar stores, international expansion, wholesale partnerships, mobile selling experiences, L.L.Bean for Business, and its signature L.L.Bean catalog.
L.L.Bean also made significant investments in expanding top-performing categories, including its Active and Rugged product lines, which span footwear, apparel, gear and accessories. The company also expanded its longstanding inclusive sizing program, introducing more styles in a variety of size options for all body types (tall, petite and plus) and instituted a one-price model for apparel as part of its commitment to inclusivity and equity in the outdoors.
"As we close the books on 2022, we are honored to have been the retailer of choice for so many customers who turned to L.L.Bean to outfit them for outdoor adventures," said L.L.Bean President and CEO Stephen Smith. "Our global teams continued to skillfully navigate a changing retail environment and uncertain economic climate. From amazing products that delivered on innovation, function and style to accurate inventory forecasting, supply chain agility, efficient fulfillment systems, engaging marketing and storytelling efforts, and industry-leading customer service - our team's ability to ensure our customers were outfitted and cared for helped yield another strong year for our company."
As part of its performance, L.L.Bean's Men's and Women's apparel set a new combined record for all-time sales. The company also experienced double-digit growth in several categories across its assortment, including Travel (+23%), Boots (+24%), Inclusive Sizing (+15%) and Women's Swim (+10%), with Fishing also reaching an all-time sales record (+5%). Wicked Good Slippers continued to be the company's top-selling product, with eight pairs sold per minute during peak holiday season. Additionally, the company reached new audiences as the "Ironic Boat and Tote" trend helped drive sales of the company's iconic canvas bags to a 10-year high.
Shawn Gorman, L.L.Bean Executive Chairman of the Board and great-grandson of founder Leon Leonwood Bean, added: "On behalf of the family and Board of Directors, I want to thank our employees for their hard work and dedication during our 110th year in business. We look forward to continuing to invest in our purpose, our people, our customers, our communities and our environment so we can all experience firsthand the restorative benefits of time spent outside."
2022 Highlights:
Total Employee Investment and Reach
Employee Wellbeing and Career Growth
Celebrating the Classics
Top Performing Products
Inclusive Sizes and Styles
Expanding Customer Touchpoints
Advancing Diversity, Equity and Inclusion
Our Charitable Partners, Commitments and Impact
Investing in Sustainable Practices and Material Use
To read more about the company's 2022 results, view the L.L.Bean 2022 Year-in-Review.
L.L.Bean, Inc. is a leading multichannel merchant of quality outdoor gear and apparel. Founded in 1912 by Leon Leonwood Bean, the company began as a one-room operation selling a single product, the Maine Hunting Shoe. Still family owned, Shawn Gorman, great grandson of Leon Leonwood Bean, was named Chairman of the Board of Directors in 2013. While its business has grown over the years, L.L.Bean continues to uphold the values of its founder, including his dedication to quality, customer service and a love of the outdoors. In 2022, L.L.Bean donated $5.5 million to outdoor and community-enriching organizations focused on increasing access to and inclusivity in the outdoors. L.L.Bean operates 56 stores in 19 states across the United States, along with 25 stores in Japan and 12 stores in Canada, in partnership with Jaytex Group. The 220,000-sq. ft. L.L.Bean retail store campus in Freeport, ME, is open 24 hours a day, 365 days a year and welcomes more than 3 million visitors every year. L.L.Bean can be found worldwide at www.llbean.com, Facebook, Twitter, YouTube, Pinterest, and Instagram.