Intermediaries Have Varying Functions, ‘One-Size-Fits-All’ Approach Not Suitable For Deepfake Regulation: BSA To MeitY

MediaNama, February 9, 2024

By Sarasvati NT

BSA | The Software Alliance, which provides software solutions to businesses globally, has also recommended that the government rely on alternative solutions like watermarking AI-generated content or other "disclosure methods" that can help users distinguish between real and AI-generated content.

The letter explained: "This is crucial due to key service-level, technical, functional, and user-based distinctions that ensure that all intermediaries do not have the same ability to address this issue. Further, the services provided by intermediaries may not pose the same kind of risk. For example, business-to-business and enterprise software services pose limited risk to user safety and public order, given the size of their user base and the fact that they do not provide services directly to consumers."

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Original Posting: https://www.medianama.com/2024/02/223-bsa-software-alliance-meity-deepfake-regulation/