OTE - Hellenic Telecommunications Organization SA
OTE - Hellenic Telecommunications Organization SA
02/19/2024 | Press release | Distributed by Public on 02/19/2024 10:59
GERMANOS Retail Network: Strong performance in 2023 and new products in 2024
- GERMANOS is staying ahead of the game, emphasising customer satisfaction, innovation and entry into new product categories
2023 proved to be another successful year of strong performance for GERMANOS stores, as announced at the annual conference of their partners. Almost 1,000 partners and employees of GERMANOS stores all over Greece were informed about the key achievements of 2023 and set the goals for 2024, focusing on customer needs. AI applications in the retail sector and the use of smart devices were some of the topics discussed at the conference, with main message "Tomorrow is Smart".
"GERMANOS is always ahead of the game. With a clear strategy and plan, with new products, upgraded stores, faster and personalised service. In 2024 we will continue to invest in excellent customer experience, with innovative solutions and even better services," Thanasis Stratos, OTE Group's Chief Customer Operations Officer and Chairman & CEO of GERMANOS, stressed at the conference.
Growth in all key product categories in 2023
Customer traffic at GERMANOS stores increased over last year, reaching 13.5 million customers, product turnover increased significantly, and the chain achieved all of its targets for telco services. The stores turned in an excellent performance in fixed-line connections - especially Fiber To The Home, where sales improved significantly over the previous year. Mobile connections increased, too, mainly due to portability, and GERMANOS's sales of COSMOTE TV connections reached a record for recent years. 2023 also saw an increase in corporate connections.
GERMANOS retained its No1 ranking in mobile phone sales for yet another year, with a high market share in accessories, smartwatches, gadgets and smart TVs as well. As was noted at the conference, in 2023 GERMANOS remained the No1 destination for service (mobile phones & and tech products), while there was a strong customer response - for yet another year - to added value services, including G Click & Collect, device insurance and warranty extension (G Warranty Plus), G Tattoo and G Photoprint.
Emphasis on customer experience and smart technologies in 2024
With 250 stores throughout Greece, in 2024 GERMANOS will continue to emphasise customer experience for individuals and businesses. It will continue to strengthen its Network with new G Prime stores throughout Greece, with new product categories such as Smart Home and small domestic appliances, with more digital features, and with an improved e-shop.
In 2024, GERMANOS will focus on the potential of smart devices in consumers' daily lives. Devices they can control remotely via smartphone or tablet, enjoying more comfort, safety, and energy savings. At GERMANOS, shoppers will find a wide range of smart products from top brands, Tech Experts will help them choose the right devices, and COSMOTE's specialised technicians will be plan the space, installation and connectivity of devices in the smart home.
"The Smart Age is already here. Maintaining our market shares in the products and services we already have, our goal is to expand into new categories that will give us further growth in the coming years," stressed. Kostas Vouzas, OTE Group's Retail BU Director.
Addressing the conference, the Chairman and CEO of OTE Group, Michael Tsamaz, spoke about the need for GERMANOS to remain an innovator, capitalising on cutting-edge technology to benefit its customers and its people, and he praised the contribution of the Network's stores to the Group's performance. The results of the past year, commercial policy and the strategy for 2024 were presented to GERMANOS partners by Petros Papagelis, OTE Group's Retail Network Director and Ioannis Galanakis, OTE Group's Retail Products & Services Director.
2023 proved to be another successful year of strong performance for GERMANOS stores, as announced at the annual conference of their partners. Almost 1,000 partners and employees of GERMANOS stores all over Greece were informed about the key achievements of 2023 and set the goals for 2024, focusing on customer needs. AI applications in the retail sector and the use of smart devices were some of the topics discussed at the conference, with main message "Tomorrow is Smart".
"GERMANOS is always ahead of the game. With a clear strategy and plan, with new products, upgraded stores, faster and personalised service. In 2024 we will continue to invest in excellent customer experience, with innovative solutions and even better services," Thanasis Stratos, OTE Group's Chief Customer Operations Officer and Chairman & CEO of GERMANOS, stressed at the conference.
Growth in all key product categories in 2023
Customer traffic at GERMANOS stores increased over last year, reaching 13.5 million customers, product turnover increased significantly, and the chain achieved all of its targets for telco services. The stores turned in an excellent performance in fixed-line connections - especially Fiber To The Home, where sales improved significantly over the previous year. Mobile connections increased, too, mainly due to portability, and GERMANOS's sales of COSMOTE TV connections reached a record for recent years. 2023 also saw an increase in corporate connections.
GERMANOS retained its No1 ranking in mobile phone sales for yet another year, with a high market share in accessories, smartwatches, gadgets and smart TVs as well. As was noted at the conference, in 2023 GERMANOS remained the No1 destination for service (mobile phones & and tech products), while there was a strong customer response - for yet another year - to added value services, including G Click & Collect, device insurance and warranty extension (G Warranty Plus), G Tattoo and G Photoprint.
Emphasis on customer experience and smart technologies in 2024
With 250 stores throughout Greece, in 2024 GERMANOS will continue to emphasise customer experience for individuals and businesses. It will continue to strengthen its Network with new G Prime stores throughout Greece, with new product categories such as Smart Home and small domestic appliances, with more digital features, and with an improved e-shop.
In 2024, GERMANOS will focus on the potential of smart devices in consumers' daily lives. Devices they can control remotely via smartphone or tablet, enjoying more comfort, safety, and energy savings. At GERMANOS, shoppers will find a wide range of smart products from top brands, Tech Experts will help them choose the right devices, and COSMOTE's specialised technicians will be plan the space, installation and connectivity of devices in the smart home.
"The Smart Age is already here. Maintaining our market shares in the products and services we already have, our goal is to expand into new categories that will give us further growth in the coming years," stressed. Kostas Vouzas, OTE Group's Retail BU Director.
Addressing the conference, the Chairman and CEO of OTE Group, Michael Tsamaz, spoke about the need for GERMANOS to remain an innovator, capitalising on cutting-edge technology to benefit its customers and its people, and he praised the contribution of the Network's stores to the Group's performance. The results of the past year, commercial policy and the strategy for 2024 were presented to GERMANOS partners by Petros Papagelis, OTE Group's Retail Network Director and Ioannis Galanakis, OTE Group's Retail Products & Services Director.