Hagerty Inc.

04/23/2024 | News release | Distributed by Public on 04/23/2024 08:09

What’s the Best AMC To Celebrate Their 70th Anniversary

Back in 1954, the Nash-Kelvinator Corporation merged with the Hudson Motor Car Company to form the fourth-largest automobile company in the United States. Once all the Wall Street types did their financial machinations to appease stockholders from both companies, a new company called American Motors Corporation (AMC) emerged in May of 1954.

1955 AMC sales brochureAMC

That pivotal moment in American corporate history is quickly approaching its 70th anniversary, so now we wonder aloud about the best example of AMC engineering, design and marketing gusto. If you don't have the ideal AMC in your heart, here's a cheat sheet to get you inspired.

My choice is pretty obvious, mostly because of its impact on America both then and now:

The Last Independent Automaker/AMC

It wasn't until 1970 when AMC made what was the most impressive, far reaching, and impactful business decision of the company's storied history. That's when they added Jeep to their portfolio, and it might be the only legacy from AMC that modern day American citizens in any city, state, or zip code across the country can recognize. We enthusiasts may love Javelins, Hornets, Matadors, Eagle 4x4s, and a precious few of us adore the Summit, but there can only be one winner in my mind.

Stellantis

I doubt anyone at AMC could even imagine Jeep's long-term success, but they likely saw a glimmer of hope in the Civilian Jeep (CJ). AMC knew this brand had merit in their stable, and they were wise to buy it up from Kaiser Motors. So now I hand the reins to you, and every member of the Hagerty Community: What's the Best AMC To Celebrate Their 70th Anniversary?

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