Tech Mahindra and Atento Partner to Deliver Gen-AI Powered Business Transformation Services to Global Enterprises

Madrid - April 30th, 2024: Atento, a leading customer relationship management (CRM) and business transformation outsourcing (BTO) company leader in Latin America announced a strategic partnership with Tech Mahindra, a leading provider of digital transformation, consulting, and business re-engineering services and solutions. The partnership will deliver end-to-end business transformation solutions and services that leverage Generative AI-powered technologies, as well as customer experience (CX) consulting for customers in the United States, Europe, the Middle East, and Africa and Latin American regions.

By combining Atento's leadership in nearshore CX capabilities in Latin America and Tech Mahindra's global footprint and range of services, the partnership will provide a comprehensive suite of business process outsourcing (BPO) solutions and services in more than 50 languages. These solutions will empower enterprises with enhanced operational efficiency, scalability, and agility to provide superior digital CX.

Birendra Sen, Business Head, Business Process Services, Tech Mahindra, said, "At Tech Mahindra, we are committed to pushing the boundaries of innovation and continuously improving our Business Process Services (BPS) to cater to the evolving needs of our customers. The partnership with Atento will further strengthen our joint positioning in the United States, Europe and tap into new potential business opportunities in Latin America."

The BPO solutions and services will be channeled through the creation and implementation of an operating system (OS) and an operating model (OM). These operation capabilities will leverage emerging technologies such as Gen AI, automation, analytics, process mining, virtual assistants, and conversational AI to drive business growth and improve customer satisfaction.

Dimitrius Oliveira, CEO of Atento, said, "This alliance with one of the world's leading IT companies underscores how Atento continues our ambitious plan to become the leading provider of Business Transformation Outsourcing (BTO) in the markets where we operate, adding value to our clients in the full cycle of their CX transformation."

With a shared commitment to enhancing customer experiences and driving digital transformation, the partnership marks a significant milestone for both Tech Mahindra and Atento.

About Atento
Atento stands as the largest provider of customer relationship management and business transformation outsourcing ("CRM BTO") services in Latin America and as one of the global leaders. Furthermore, Atento ranks as a top provider of nearshoring CRM BTO services for US-based companies. Since its inception in 1999, the company has expanded its business model across 17 countries, employing 110,000+ people. Serving over 400 clients, Atento delivers a broad spectrum of CRM BTO services across multiple channels. The majority of Atento's clients include multinational corporations across telecommunications, banking and financial services,
healthcare, retail, and government sectors. In recent years, Atento has earned accolades for its excellence from various industry analysts globally, including Everest, Gartner, Frost & Sullivan, and ISG. Forbes recognized it as one of the 100 best companies to work for in Spain in 2023, while Great Place to Work® has consistently ranked it among the top 25 companies to work for worldwide. Atento has also distinguished itself as the first company in the sector worldwide to secure the ISO 56002 Innovation Management Certification for three consecutive years. For more information, visit www.atento.com.

Atento:
For more information on Atento, please contact: [email protected]
Or Weber Shandwick: Esther Presencio | [email protected] | [email protected]

About Tech Mahindra
Tech Mahindra offers innovative and customer-centric digital experiences, enabling enterprises, associates, and society to Rise for a more equal world, future readiness, and value creation. It is a USD 6.5+ billion organization with 146,000+ professionals across 90 countries helping 1250+ global customers, including Fortune 500 companies. It is focused on leveraging next-generation technologies including 5G, Metaverse, Blockchain, Quantum Computing, Cybersecurity, Artificial Intelligence, and more, to enable end-to-end digital transformation for global customers. It is the first Indian company in the world to have been
awarded the Sustainable Markets Initiative's Terra Carta Seal, which recognises global companies that are actively leading the charge to create a climate and nature-positive future. It is the fastest growing brand globally in 'brand value rank' and among the top 7 IT brands globally in brand strength with AA+ rating. With its NXT.NOWTM framework, Tech Mahindra aims to enhance 'Human Centric Experience' for its ecosystem and drive collaborative disruption with synergies arising from a robust portfolio of companies. It aims at delivering tomorrow's experiences today and believes that the 'Future is Now'. Tech Mahindra is part of the Mahindra Group, founded in 1945, one of the largest and most admired multinational federation of companies with 260,000 employees in over 100 countries. It enjoys a leadership position in farm equipment, utility vehicles, information technology, and financial services in India and is the world's largest tractor company by volume. It has a strong presence in renewable energy, agriculture, logistics, hospitality, and real estate. The Mahindra Group has a clear focus on leading ESG globally, enabling rural prosperity and enhancing urban living, with a goal to drive positive change in the lives of communities and stakeholders to enable them to Rise.

Tech Mahindra:
Connect with us on www.techmahindra.com
For more information on Tech Mahindra, please contact:
Abhilasha Gupta, Head - Global Media Relations, Tech Mahindra
Email: [email protected]; [email protected]