airasia Superapp recognised as one of the Best Employer Brands in Malaysia by World HRD Congress

KUALA LUMPUR, 19 MAY 2022 - Shortly after receiving the Malaysia Technology Excellence Awards for application programming interface (API) - Airline category, airasia Superapp once again proved its excellence, this time as an employer during the Malaysia Best Employer Brand Awards 2023. Hosted by the World HRD Congress and organised by the Employer Branding Institute, airasia Superapp took home the Best Employer Brand under Digital (Internet Publishing) during the event.

airasia Superapp was chosen for this award based on the outstanding employer branding strategies that the organisation has demonstrated over the past 24 months. This includes exceptional HR practices, workplace culture, diversity and inclusion initiatives, career development opportunities, and work-life balance programs.

Sharina Ng, Head of HR, airasia Superapp said, "We are proud that our continuous efforts are being recognised by our industry counterparts as one of the best in the country. As Capital A CEO Tony Fernandes always say, we are all about our people, and we take pride in providing a positive impact through the airasia Superapp, as reflected by high employee satisfaction and engagement rates, and helping the company to attract and retain top talent, resulting in higher productivity and profitability."

The Employer Branding Institute, which organises the awards, collaborates closely with senior HR leaders and professionals across the globe to identify companies that are doing outstanding work in terms of HR and employer branding strategies. These industry leaders and professionals provide valuable insights and perspectives on the best practices, innovations, and trends in the field of HR and employer branding. They also help to evaluate the effectiveness and impact of various HR initiatives and programs implemented by different organisations. Based on this research and expert recommendations, the Employer Branding Institute selects the best employer brands across different regions and industries.

The awards are also endorsed by the World Federation of HR Professionals and CHRO-Asia.

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