Ogilvy Mumbai's "Shah Rukh Khan-My-Ad" Ranked #1 Most Effective Campaign

NEW YORK, NY, MARCH 25, 2024 - Ogilvy is proud to announce that the World Advertising Research Center (WARC) has named Ogilvy the Most Effective Agency Network in the world, ranking it #1 on its Effective 100 list for the second consecutive year. The WARC Effective 100 tracks the results of effectiveness award shows around the world, and acts as a benchmark for excellence in effectiveness. This comes on the heels of Ogilvy topping WARC's Creative 100 as the Most Creative agency Network in the world, marking the first time a single agency network has ranked #1 on both the Creative 100 and Effective 100 in consecutive years, as Ogilvy earned topped both rankings in 2023.

Devika Bulchandani, Ogilvy's Global Chief Executive Officer, said: "Being recognized as the most effective agency in the world shortly after earning the designation as most awarded creative network is a genuine thrill. To have it happen in consecutive years is extra special, and it'sa testament to our people and the culture and values that guide our work. Along with our fearless clients, our teams across the network have consistently proved that creativity is the way to generate impact, and we'reboth humbled and excited for this truth to be recognized in this way."

Mick McCabe, Global Chief Strategy Officer,at Ogilvy: "Being recognized as the world's most effective agency for the second straight year reflectsOgilvy's vibrant thinking culture that'salive and well in all our offices worldwide and in our creative problem solvers, bringing ambition, precision, and strategic imagination to our clients' challenges. This award celebrates our people, that Ogilvy spirit, and our incredible client partnerships."

Work from Ogilvy on behalf of its clients accounted for 11 of the top 100 most effective campaigns, including the #1 most effective campaign, "Shah Rukh Khan-My-Ad" from Ogilvy Mumbai for Cadbury. Additional Ogilvy campaigns included in Top 100 were: "Lu From Magalu" by Ogilvy Sao Paulo for Magazine Luiza (#12); "Morning After Island" by Ogilvy Honduras for GePAE(#16); "Reverse Selfie" by Ogilvy UK for Dove (#19); "Have a Word" by Ogilvy UK for Mayor of London (#20); "The First Car Showroom Inside a Bus" for KIA by Ogilvy El Salvador (#30); "Love Your Gut" for Dutch Mill by Ogilvy Bangkok (#42); "Unfold Your World" by Ogilvy New York for Samsung (#70); "Coke Studio Season 14" by Ogilvy Pakistan for Coca-Cola (#76); "Degustation" by Ogilvy Sydney for KFC (#82); and "LessoLessons" by Ogilvy Kenya for RotoTank(#95).

Eight Ogilvyoffices ranked in the top 50 of WARC's rankings of the most effective individual agencies/offices: Ogilvy Mumbai (#2); Ogilvy UK (#11); Ogilvy Sydney (#19); Ogilvy Sao Paulo (#22); Ogilvy Pakistan (#30); Ogilvy New York (#35); Ogilvy Bangkok (#44); and Ogilvy Johannesburg (#50).

The WARC Effective 100 tracks the results of effectiveness award showsaround the world and acts as a benchmark for excellence in effectiveness. The Effective 100 was compiled from global industry competitions including Effies, Cannes Lions (creative effectiveness & creative strategy categories), IPA Effectiveness Awards, WARC Awards for Effectiveness, Jay Chiat Awards, APG Creative Strategy Awards, AME Awards, and ARF David Ogilvy Awards as well as several regional competitions. More on the methodologycan be found here.

Ogilvy also featured in this year's WARC Media 100. "#TurnYourBack" by Ogilvy UK for Dove was ranked as the #3 campaign, and "The Loudest Call" by Ogilvy Sydney for Whitelioncame in at #65, while DAVID Madrid ranked #22 in the Media Agencies listand Ogilvy UK was ranked #27. Ogilvy ranked#12as a network.

Ogilvy's topping of the WARC Creative and Effective 100 continues a run of industry-recognition momentum for the agency networkthis year. Earlier this month, Ogilvy was recently crowned as the Global Agency of the Year by Ad Ageand was also named to Fast Company's list of the Most Innovative Companies for the second consecutive year.