05/31/2023 | News release | Distributed by Public on 05/31/2023 12:37
Starting today, Lyft is dropping the first episode of Lucky Lyft - a trivia game show in a Lyft hosted by the hilarious Bob The Drag Queen, world-renowned drag icon, comedienne, television star, Billboard-charting musician & winner of the eighth season of RuPaul's Drag Race.
In the eight-episode series, Bob surprises unsuspecting riders with a chance to win real money (up to $1,000) during Spring 2023 in Los Angeles. Contestants must work together to answer five trivia questions, each worth one star and $100. The stakes are raised in the "Risk Your Rating" bonus round, where the contestants can double their winnings or risk having them slashed in half. The 7-10 minute episodes will air on Lyft's YouTube channel with a new one dropping every other week.
The diverse array of contestants drive the show, keeping each episode fresh. Roommates, couples and even a grandfather and grandson get their smarts on, pressing the hot pink buzzer to get ★★★★★ stars for each trivia question and a chance to win.
Backseat confetti, flying dollar bills, and Bob's undeniably bright personality accompany us through trivia questions in genres ranging from 'Music' to 'Grammar' to the Lyft-themed 'Think Pink.' The result? Highly snackable episodes, with runtimes under 10 minutes.
"As much time as I spend on social media I should be a trivia expert by now," said Bob about her role as host on the show. "You'll laugh, you'll cry, you'll cheer for people. . . so a typical Lyft ride for me!"
Check out the first episode here. Full episodes will be released on Lyft's YouTube channel with a new episode dropping every other week. Additional content and trivia from the show will be featured across the brand's other social channels including TikTok, Twitter, and Instagram and offer viewers a way to engage at home.