Avolta Ltd.

02/14/2024 | Press release | Distributed by Public on 02/14/2024 05:28

Avolta opens chic Diptyque boutique at Shanghai Hongqiao Airport

Avolta opens chic Diptyque boutique at Shanghai Hongqiao Airport

Avolta has opened the doors to a modern and stylistically Chinese take on Diptyque's heritage boutiques with an elegant 66 m2 standalone Diptyque store at Shanghai Hongqiao Airport.

14/02/2024

Offering the brand's full range, including iconic candles & home, fragrances, bath & body, the store incorporates carved designs, wooden tables and striking armoires, creating a strong sense of place. The new store follows the opening of Avolta's successful La Mer beauty boutique at Shanghai Hongqiao Airport in July last year.

Present in Shanghai Hongqiao Airport since 2008, Avolta has cultivated a luxury portfolio and wonderful experience for travellers through the airport.

Michael Wong, Diptyque's President of Mainland China, HK & Macao SAR states: "We are excited to announce the opening of Diptyque boutique in Shanghai Hongqiao International Airport Terminal 2. It is the 2nd boutique of Diptyque in China's domestic travel retail after its 1st in Shenzhen Airport. Diptyque, a creator offering rich opportunities for poetic wanderings. Fusing reverie and reality, nature and art, Diptyque opens a window onto a timeless, fragrant, teeming world, where scents, dancing letters, captivating illustrations, and motifs conjure beloved places and shared moments. We look forward to welcoming domestic and global audience at the gateway of the Shanghai city."

Michael Wong, General Manager Greater China at Avolta, comments, "In response to the growing demand for luxury fragrances in China, we are delighted to introduce Diptyque into Hongqiao Airport. We look forward to delivering a happy and memorable shopping experience for our travellers and are pleased building a strong trinity partnership between the Diptyque, Hongqiao Airport and Avolta."