01/23/2019 | Press release | Archived content

Gérard Bertrand Expands Alignment with Southern Glazer’s Wine & Spirits

- Adds five new U.S. markets for a total of 33 markets -

MIAMI & DALLAS--(BUSINESS WIRE)--Southern Glazer's Wine & Spirits ('Southern Glazer's')-the world's pre-eminent distributor of beverage alcohol-today announced that it has expanded distribution agreements with acclaimed French wine maker Gérard Bertrand to five additional markets in the U.S. The new markets are Arizona, California, Hawaii, Utah, and Wyoming. With this expansion, Southern Glazer's will now distribute Gérard Bertrand's portfolio of wines in 33 U.S. markets, making Gérard Bertrand a strategic national partner. The agreement was effective January 1, 2019.

'Gérard Bertrand has been a valued supplier for nearly a decade,' said Mel Dick, Senior Vice President, Southern Glazer's Wine & Spirits and President of the Company's Wine Division. 'This expansion further strengthens the relationship between our two family-owned companies, and we look forward to building on this great foundation to help them continue to grow and capture additional opportunities across all retail channels.'

'We are excited about the opportunity to share Gérard Bertrand's fine wines from the South of France with consumers on the west coast of the U.S.,' added Steve Slater, Executive Vice President, General Manager, Wine Division, Southern Glazer's. 'This national alignment enables us to more effectively and efficiently drive growth for Gérard Bertrand's world-class wine portfolio.'

'I consider this alignment with Southern Glazer's Wine & Spirits a strategic move for our company in order to reinforce our footprint in the U.S. markets,' said Gérard Bertrand. 'Along with Mel Dick, Steve Slater and the entire Southern Glazer's family, we share the same vision and ambition for the future. We are all excited about the opportunities to develop the diversity of our portfolio.'

The expansion gives Gérard Bertrand access to Southern Glazer's unmatched National Accounts reach and coverage. The National Accounts team is a one-stop-shop for on- and off-premise customers looking to execute programs across a national footprint. With coverage of 90 percent of its customers' operating units, Southern Glazer's can implement programs and easily track performance across the Company's network. The National Accounts team is also supported by a dedicated Customer Strategy Team that can provide customers with the largest data set in the industry and focus on shopper marketing trends, retailer insights, and trade business intelligence.

About Gérard Bertrand

Gérard Bertrand began his life in the vineyard with his father in Château de Villemajou, the Bertrand family estate, with his first harvest at the age of ten. As a winegrower and owner of flagship estates, he has since acquired a unique expertise of his native Languedoc wine region of southern France. Gérard Bertrand is committed to producing high quality wines and is a passionate advocate for environmental conservation. He is among the leaders in biodynamic wine production. His wine portfolio includes biodynamics wines, rosé as Cote des Roses, sparkling wines from Limoux, white Sauvignon and Chardonnay and red blends from the most prestigious terroirs of the region. Gerard Bertrand wines are distributed in 163 countries.

For more information, visit www.gerard-bertrand.com. Follow us on Twitter, on Instagram @gerardbertrandwines and on Facebook @gerardbertrandwines.

About Southern Glazer's Wine & Spirits

Southern Glazer's Wine & Spirits is the world's pre-eminent distributor of beverage alcohol, and proud to be a multi-generational, family-owned company. The Company has operations in 44 U.S. states and the District of Columbia, Canada, and the Caribbean, and employs more than 20,000 team members. Southern Glazer's urges all retail customers and adult consumers to market, sell, serve, and enjoy its products responsibly. For more information visit www.southernglazers.com. Follow us on Twitter and Instagram @sgwinespirits and on Facebook at Facebook.com/SouthernGlazers.

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