12/04/2021 | Press release | Distributed by Public on 12/04/2021 07:35
Marriott Bonvoy, Marriott International's award-winning travel program featuring 30 extraordinary hotel brands and endless experiences, has teamed up with up-and-coming digital artists - TXREK, JVY, and Erick Nicolay - to create three Non-Fungible Tokens (NFTs). Marriott Bonvoy will become one of the first hospitality brands to create its own NFTs and will unveil the digital art, inspired by the travel program's recent global "Power of Travel " campaign, on Saturday, December 4 at Art Basel Miami Beach 2021.
"We are excited to bring our extraordinary portfolio of hotel brands and endless experiences into this growing platform," said Brian Povinelli, Senior Vice President, Brand, Loyalty, and Portfolio Marketing, Marriott International. "We continuously seek opportunities to defy what is conventional and, with our entry in the digital goods space, we are further igniting the transformative power of travel in the virtual world, while supporting this growing community of incredibly talented artists."
NFTs are one-of-a-kind digital collectibles that can be traded on the blockchain, often referred to as the "key" to the metaverse. The metaverse is a hypothesized iteration of the internet, supporting 3-D virtual environments through conventional personal computing. Each of the NFTs created for Marriott Bonvoy are an interpretation of travel from the artists' own unique experiences, illustrating how travel has an unmistakable impact on the human spirit.
On Saturday, December 4 at 10:30 p.m., the NFTs will be unveiled at the FaZe Forever Powered by MoonPay event during Art Basel, the world's premier art show for modern and contemporary art. A countdown clock will draw attendees to the reveal of the NFTCODE where three lucky individuals will each win one of the NFTs as well as 200,000 Marriott Bonvoy points.
Marriott Bonvoy's global Power of Travel campaign executed several industry and company firsts including a first-to-market moment for a hospitality brand with TikTok, the first to employ Pinterest's technology and real-time trends in an out of home placement, and more. Looking ahead to 2022, Marriott Bonvoy aims to continue building a presence within the metaverse and engage with consumers in an impactful and inventive way.
To explore more with Marriott Bonvoy, visit marriottbonvoy.com.
About Marriott Bonvoy®
Marriott Bonvoy, Marriott International's award-winning travel program and marketplace, gives members access to transformative, eye-opening experiences around the corner and across the globe. Marriott Bonvoy's portfolio of 30 extraordinary brands offers renowned hospitality in the most memorable destinations in the world. Members can earn points for stays at hotels and resorts, including all-inclusive resorts and premium home rentals, as well as through everyday purchases with co-branded credit cards. Members can redeem their points for experiences including future stays, Marriott Bonvoy Moments, or through partners for luxurious products from Marriott Bonvoy Boutiques. With the Marriott Bonvoy app, members enjoy a level of personalization and contactless experience that allows them to travel with peace of mind. To enroll for free or for more information about Marriott Bonvoy, visit marriottbonvoy.com. To download the Marriott app, go here. Travelers can also connect with Marriott Bonvoy on Facebook, Twitter, and Instagram.