07/22/2021 | Press release | Distributed by Public on 07/22/2021 09:18
The two industry leaders have come together to provide innovative on-field equipment and technology for all levels of competition
Des Plaines, ILJuly 22, 2021
Riddell, the leader in football helmet technology, officially announced its latest partnership with the leader in sport performance and optical innovation, Oakley. Following the successful launch of the Oakley Pro Shield, created specifically for the Riddell SpeedFlex, the two industry leaders team up to provide innovative on-field equipment and technology for all levels.
The Oakley Pro Shield was created specifically for the Riddell SpeedFlex and is available for all competition levels ahead of the 2021 season.
The Oakley Pro Shield raises the standard on fit and clarity and was specifically created for the Riddell SpeedFlex, one of the most popular helmets in football. Engineered with High-Definition Optics® (HDO®) and designed with PhysioMorphic™ Geometry, Oakley's latest advancement in optical design, the Pro Shield is molded to fit the unique curvature of Riddell SpeedFlex helmets and facemasks while maintaining Oakley's standard of optical clarity. The shield is available for players at all levels of competition and comes in a variety of on-field approved colors as well as practice and pre-game approved colors.
'The partnership with Oakley is a natural one as both companies have been leaders in their respective industries for a long time and we are collectively committed to advancing the sport and athlete performance together, said Erin Griffin, Vice President of Marketing & Communications at Riddell. 'The Pro Shield could be just the beginning in terms of our partnership collaboration as there is great potential around future innovations and opportunities to cross-promote our efforts throughout the game of football.'
In 2019, Oakley announced a four-year partnership with the National Football League - further cementing the brand's commitment to providing leading performance equipment and technology to the world's best athletes. Oakley's NFL roster includes a star-studded line up of players who are influential both on and off the field including Lamar Jackson who is the face of the Oakley Football Shield.
Riddell has been the long-standing industry leader in football helmet technologies and is An Authorized Supplier of Helmets to the NFL. During the 2020 season at the elite level, 76% of NFL players wore Riddell helmets - including 66% in the SpeedFlex platform - and about 86% of NCAA D1-FBS players wore Riddell. The Riddell Sales Team has already been working with programs and players across the country to help outfit their athletes with eye shields and other state-of-the-art equipment.
To learn more about the Oakley Pro Shield or to place an order, equipment managers and coaches should contact their Riddell Sales Rep. If you do not yet have a Riddell Sales Rep, fill out the form to find a rep in your area.
Riddell is a premier designer and developer of football helmets, protective sports equipment, head impact monitoring technologies, apparel and related accessories. A recognized leader in helmet technology and innovation, Riddell is the leading manufacturer of football helmets and shoulder pads, and a top provider of reconditioning services (cleaning, repairing, repainting and recertifying existing equipment). For more information, visit our website at www.riddell.com or follow @RiddellSports on social media channels.
About Oakley, Inc.
Established in 1975 and headquartered in Southern California, Oakley is one of the leading product design and sport performance brands in the world. The holder of more than 900 patents, Oakley is a culture of creators, inventors, idealists and scientists obsessed with using design and innovation to create products and experiences that inspire greatness. This philosophy has made Oakley one of the most iconic and inimitable brands on the market, with products that world-class athletes around the globe depend on to compete at the highest level possible. Oakley is known for its High Definition Optics®, which features unparalleled optical clarity and precision along with impact resistance and UV protection, incorporated into all of the brand's sun, prescription eyewear and premium goggles. Oakley extended its position as one of the world's leading sports eyewear brand into apparel and accessories. Oakley has men's and women's product lines that appeal to Sports Performance, Active and Lifestyle consumers. Oakley is a subsidiary of Luxottica Group. Additional information is available at www.oakley.com.
Oakley® and Prizm™ are trademarks of Oakley, Inc.
© 2020 Oakley, Inc. All rights reserved.
For more information, please contact:
Vice President of Marketing & Communications - Riddell
Vice President - BCW Global