11/27/2020 | Press release | Distributed by Public on 11/27/2020 04:49
27 November 2020
Banca Generali increasingly at the side of Italian sport thanks to one of the most promising young talents of the Italian national team of alpine skiing. Starting from the Fis Ski World Cup race in Alta-Badia on December 21st, Alex Vinatzer officially joins our team of skiers.
Our brand will appear on Vinatzer's ski helmet at all Fis Ski World Cup races and the Italian Championships for the 2020/21 and 2021/22 seasons. We will be with Alex also on the occasion of the highly anticipated 2021 World Championships scheduled in Cortina d'Ampezzo.
Through this partnership, Vinatzer joins a team that can already count on Guglielmo Bosca and FedericaBrignone, testimonial since 2011 and star of Italian skiing as champion of the Women's World Cup. Alex will also be the protagonist of a series of contents dedicated to skiing for our social media channels and will take part in special initiatives related to social responsibility and sustainability.
'I am proud that such a prestigious reality has chosen to bet on me alongside the world champion - Federica - to convey its image. Joining the Banca Generali ski team is a strong incentive to continue my growth on and off the ski slopes. I hope to be able to repay this trust by bringing the Banca Generali brand to the top step of the podium also in the men's races of the Alpine Ski World Cup 'says Alex Vinatzer.
Our Marketing and External Relations Director Michele Seghizzi said: 'We are happy to welcome Alex to our team of talents and to associate our brand with his image on all the most important ski slopes in the world. At just 21, Alex has already shown that he has what it takes to be a champion and his commitment, responsibility and determination are an example for everyone and not just for the new generations. We hope that this path we are starting today will lead him to take away the satisfaction he deserves '.