10/29/2024 | News release | Distributed by Public on 10/30/2024 09:10
We kicked off with an address from our CEO Philip Moyer, who covered the ever-expanding role of storytelling and video, plus Vimeo's role in shaping the future of it. We know video is huge, but in the next five years, video growth is expected to explode: Internet use across the globe will expand to nearly 8 billion users who will consume 2.1 trillion videos a year. How will your company capitalize on the growing growth of video?
Zohar Dayan, our SVP of Product, walked us through all the ways Vimeo Marketing is helping brands engage with their audience. He highlighted the ad-free player, our robust embedding and sharing capabilities, privacy settings, and SEO discoverability.
"The SEO and discoverability benefits that we offer - you simply cannot get with YouTube or other video hosting websites. We're doing a ton of things behind the scenes to optimize your metadata to help you rank much higher in search results… and we do all of this by driving traffic directly to you and not to our website."