ZEW Study Analyses Beauty Premium in US High Schools

Contrary to expectations, it is adolescent boys in particular who are subject to peer pressure and comparison in terms of physical attractiveness in the school environment. That show a study conducted by ZEW.

Beauty is seen as a success driver - both at work and at school. Contrary to expectations, however, it is adolescent boys in particular who are subject to peer pressure and comparison in terms of physical attractiveness in the school environment. Male students in US high schools receive lower grades when their peer group is more attractive. This peer pressure impacts their self-confidence, especially for those who are less physically mature for their age, ultimately affecting their academic performance. This is shown by a study conducted by ZEW Mannheim and Cardiff University, which analysed representative data from over 3,000 US students. The effect can also be applied to other Western countries.

"Our study proves once again that academic performance depends on various factors beyond intelligence and diligence. Therefore, targeted measures should be taken to boost students' self-confidence. For example, counselling, support and an inclusive learning atmosphere in which everyone can participate and unfold their potential could help," says co-author Efi Adamopoulou, PhD, a researcher from ZEW's Research Group "Inequality and Distribution Policy".