Roku Inc.

10/03/2023 | Press release | Distributed by Public on 10/03/2023 07:04

Roku Originals Gets Festive with “A Very Demi Holiday Special” Featuring Global Superstar Demi Lovato, from OBB Pictures

Produced by Michael D. Ratner's OBB Pictures, the holiday special starring Lovato will feature musical performances and plenty of festive surprises for viewers

SAN JOSE, Calif. - Oct. 3, 2023- Today, Roku, the #1 TV streaming platform in the U.S., Canada, and Mexico*, announced plans to bring the holiday special "A Very Demi Holiday Special," starring global superstar Demi Lovato and produced by Michael D. Ratner's OBB Pictures, exclusively to The Roku Channel this holiday season. The Roku Original special invites streamers to get into the holiday spirit with Demi Lovato and her celebrity friends on Friday, Dec. 8.

A heartwarming, captivating special featuring music and plenty of out-of-this-world surprises, "A Very Demi Holiday Special" will fill your home and heart with a very Demi twist on the festive spirit. Demi has invited some of her friends to help her celebrate the holidays. The celebrity guests will be revealed at a later time.

Demi will also perform classic holiday songs "Have Yourself a Merry Little Christmas," "Rockin' Around the Christmas Tree," and "Jingle Bell Rock," including a very special surprise duet, as well as a few of Demi's own original hits.

"Together with Demi and the OBB Pictures team, we've created a truly fun and unique holiday experience for viewers to connect with and laugh over," said Brian Tannenbaum, Head of Originals, Roku Media. "We can't wait for audiences to unwrap this one-of-kind Roku Original special."

"The holidays are such a special time of year, and I can't wait to put my special twist on the celebrations!" said Demi Lovato.

"We've had the honor of collaborating with Demi a number of times, and across documentaries, music videos, live performances, and podcasts, we've seen first-hand how uniquely multi-talented Demi is," said OBB Founder and CEO Michael D. Ratner. "Yet again, in typical Demi fashion, 'A Very Demi Holiday Special' delivers. We're excited to be working with the Roku team on a project that brings some much-needed joy for the 2023 holidays!"

Produced by OBB Pictures, "A Very Demi Holiday Special" is executive produced by Demi Lovato and OBB's Michael D. Ratner, Scott Ratner, Kfir Goldberg, and Simone Spira, as well as Todd Yasui.

Demi Lovato is a GRAMMY-nominated and award-winning musician, actor, advocate and New York Times best-selling author. She was first known for her onscreen talents, and soon after became a musical phenomenon for her remarkable vocal ability. She has released eight studio albums, all of which debuted in the Top 10 of the Billboard 200 and four which boast over one billion streams on Spotify. Fresh off a powerhouse performance at the 2023 MTV Video Music Awards, Demi just released her album REVAMPED which features rock versions of her hit songs, reimagining her career-defining songs with a fresh perspective that reflects her current artistic vision. As an advocate, Demi serves as Global Citizen's official ambassador for mental health, with a special focus on vulnerable communities around the world. With an audience of over 260 million on social media and over 45 billion streams earned worldwide, Demi has captivated audiences with her renowned powerhouse vocals and illustrious songwriting, establishing herself as a global sensation.

OBB and Lovato are currently in production on the documentary film "Child Star" for Hulu, Lovato's directorial debut that will deconstruct the highs and lows of growing up in the spotlight through the lens of some of the world's most famous former child stars, including Lovato. OBB's upcoming documentary film "Mountain Queen: The Summits of Lhakpa Sherpa" was bought by Netflix out of the 2023 Toronto International Film Festival for a 2024 global release. And OBB's longest running series, "Kevin Hart's Cold as Balls," just returned for its ninth season. Last week, it was announced that OBB Pictures will be producing this year's iHeartRadio Jingle Ball concert special, for the first time ever on ABC.

"A Very Demi Holiday Special" is part of Roku's growing slate of Roku Originals including "WEIRD: The Al Yankovic Story," "The Great American Baking Show," "Die Hart 2: Die Harter," "Meet Me in Paris," "Honest Renovations," "Morimoto's Sushi Master," and more. From award-winning scripted entertainment and engaging documentaries to new breakout unscripted series, Roku Originals gives viewers free access to bold, fresh entertainment from the biggest names in Hollywood.

Launched in 2017, The Roku Channel is the home of free and premium entertainment on the Roku platform. In Q4 2022, The Roku Channel reached U.S. households with an estimated 100 million people. The Roku Channel is a top-five channel on the Roku platform by active account reach and streaming hour engagement (Q2 2023). Today, The Roku Channel features a diverse lineup of more than 80,000 free movies and programs and more than 400 free live linear television channels in the U.S. It licenses and distributes content from more than 250 partners.

*By hours streamed (Hypothesis Group: December 2022)

Photo credit: Angelo Kritikos / OBB Media

About Roku

Roku pioneered streaming on TV. We connect users to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku TV™ models, Roku streaming players, and TV-related audio devices are available in various countries around the world through direct retail sales and/or licensing arrangements with TV OEM brands. Roku-branded TVs and Roku Smart Home products are sold exclusively in the United States. Roku also operates The Roku Channel, the home of free and premium entertainment with exclusive access to Roku Originals. The Roku Channel is available in the United States, Canada, Mexico, and the United Kingdom. Roku is headquartered in San Jose, Calif., U.S.A.

Marks included in press release are trademarks or registered trademarks of Roku, Inc. in the U.S. and in other countries. Tradenames, trademarks, and services marks of other companies appearing in this press release are the property of their respective holders.

About OBB Media

OBB Media is the award-winning multimedia production company and vertically integrated content studio, founded by entrepreneur and filmmaker Michael D. Ratner. OBB Media is the parent company to five distinct subsidiaries: OBB Pictures, the film, television, and digital arm; OBB Studios, the company's facilities and physical production arm; OBB Sound, the podcast division; OBB Branded, the branded content and commercials vertical; and OBB Cares, the social impact division. OBB Media, led by Ratner, co-founder Scott Ratner and a talented team of storytellers, is best known for amassing a global audience of over 3 billion through projects including OBB Pictures' Grammy-nominated Justin Bieber: Our World and the record breaking Seasons; the critically acclaimed SXSW opening night headliner Demi Lovato: Dancing with the Devil; Kevin Hart's Cold As Balls; Netflix's Historical Roasts; Hailey Bieber's Who's In My Bathroom?; and the upcoming feature doc Mountain Queen: The Summits of Lhakpa Sherpa, which presented a first look at TIFF 2023 and subsequently sold to Netflix for a 2024 release; along with OBB Sound's Kym from Lena Waithe; The Pursuit of Healthiness with Blake Griffin; Too Long; Didn't Watch with Rolling Stone; plus OBB Branded campaigns with Apple Music, rhode, Pepsi, Old Spice, Kylie Cosmetics, among others. OBB Cares harnesses OBB Media's unique position in the entertainment industry - through its employees, storytelling, and studios - to inspire social change, with specific impact areas including mental health, equity & opportunity, civic engagement, and the environment. The company is leading how a new generation of viewers consumes programming, while forging unique partnerships with talent that transform the way they use content to create and grow their businesses. OBB Media HQ is located in West Hollywood, CA and OBB Studios, the 15,000+ square foot state of the art production and event facility is in the heart of Hollywood, CA. For more information, visit the company website at www.obbmedia.com.

Roku U.S. Media Contacts

Nicole Wilcox

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Sophia Economou

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