06/14/2023 | Press release | Distributed by Public on 06/14/2023 12:27
Campaign celebrates LGTBQIA+ small businesses and encourages consumers to shop, share and support those who embrace doing business as their true selves
Small businesses are the hearts and souls of our communities. This Pride Month, Mastercard is proud to reinforce its longstanding support of the LGBTQIA+ community and small business owners who are tireless champions of equality and inclusion through Doing Business as Your True Self: Priceless, a campaign that elevates and celebrates the authentic and unapologetic entrepreneurs doing just that. It's Mastercard's firm belief that acceptance of all types matter and is foundational to building an inclusive world and global economy that works for everyone. The company continues to honor those who have found the courage to be their true selves as well as encourages those who are still striving for acceptance.
To reinforce Mastercard's on-going support of local entrepreneurship, with NYC Pride's Heritage of Pride Small Business Grant Program, brought to you by Mastercard, LGTBQIA+ small business owners in the New York City Metropolitan area can apply for the chance to win a $10,000 grant, digital tools and a virtual mentor session to help build their business and empower their communities. Click here for more details and to submit an entry by July 16, 2023*.
In addition to the small business grant contest, live and online events scheduled include:
This year's celebration of Pride builds on Mastercard's commitment to the small business community and LGBTQIA+ community, following the company's 2019 introduction of True Name, a card feature allowing transgender and non-binary cardholders to display their chosen name on their Mastercard, giving them a way to proudly represent their true self.
*NO PURCHASE NECESSARY. Void where prohibited. Open to legal U.S. residents (including DC) who identify as part of the LGBTQIA+ community, are 18+ and the principal owner of a U.S.-based small business (as described in the Official Rules), with its primary office located within a 50-mile radius of NYC. Ends 7/16/23. For Official Rules & complete details click here.