City of Busselton Business Development, Events and Marketing Funding Announced!

Published on Thursday, 23 May 2024 at 11:17:16 AM

The City of Busselton's Events Sponsorship Program will yet again provide significant funding to continue with the successful delivery of several well-loved events within the City. The program also supporting the development and attraction of new events which promote the City as both an attractive place to live and do business, and as an event tourism destination.

Funded through a differential rate on industrial and commercial rated properties, this competitive program provides over $1 million towards events and marketing each year, reinforcing the City's position as the Events Capital of WA.

At its meeting on 15 May 2024, Council approved funding for 35 events following a recommendation from the City's Business Development, Events and Marketing Program Reference Group which has a role in assessing applications. Events qualifying for funding must demonstrate strong community or economic outcomes and are required to provide data to the City to demonstrate the return on investment. New events funded include the Go Blue for June events for Busselton Hospice, Pair'd gourmet festival, Busselton Caravan and Camping Show, as well as the national conferences of both the Australian Women's Pilots Association and the A'Van Club of Australia.

In addition, the Council approved $100,000 per annum for two years to be shared by the Busselton Chamber of Commerce and Industry and the Dunsborough Yallingup Chamber of Commerce and Industry, both not-for-profit organisations which play an important role in providing support, promotion, connectivity and advocacy for the business community. This funding is being provided as catalyst funding for the two chambers, with an expectation that the City's contribution will decrease over time, helping them to transition towards self-sustainable models of operating.

For a full list of funding allocations or to find out more about the City's Community Funding and Grant programs, please see the City's website.

Objectives outlined in this statement are aligned with the City of Busselton's Strategic Community Plan (2021 - 2031) Key Themes Opportunity: A vibrant City with diverse opportunities and a prosperous economy.

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