Ogilvy&Mather Worldwide Inc.

03/11/2024 | Press release | Distributed by Public on 03/11/2024 11:12

Ogilvy Named Global Agency Network of the Year by Ad Age

Ogilvy is proud to have been named Ad Age's 2024 Global Agency Network of the Year. As part of its annual A-List awards, Ad Age gave Ogilvy its top global network honor for "hitting its stride" in 2023, noting, "When it comes to agency networks, Ogilvy... is more durable than most."

Throughout 2023, Ogilvy had major global new business wins, including adding Verizon's consumer business after landing the B2B account late in 2022, in what Ad Age called one of the industry's biggest wins of the year.

"Multiple teams collaborated on the pitch, spanning specialties such as advertising, consulting, customer experience and influencer marketing, an example of how Ogilvy has gotten its people to work together to win big," Ad Age wrote.

In celebrating the Global Network of the Year designation, Global CEO Devika Bulchandani called it an ultimate team win: "You cannot underestimate the power when 15,000 people are all marching to the same beat," she said.

Among the major campaigns that Ad Age referenced in its story on Ogilvy's successful year are the Super Bowl spot for Verizon, "Can't B Broken," which starred Beyoncé, as well as IKEA's "Proudly Second Best" and Dove's "Cost of Beauty."

Read more on Ogilvy's win via Ad Age here.

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