07/11/2022 | Press release | Archived content
Proven traceability helps verify a product's sustainable story and Naia™ is all about sustainability. Using advanced digital technologies and supply chain modeling, TextileGenesis™ traces every phase of making a garment, citing farm and factory locations and every process used to get a product from point of origin to final retail destination. The partnership with TextileGenesis™ to use blockchain technology will identify and track the path Naia™ takes from its raw materials to the final garment.
Here's how it works
The pioneering TextileGenesis™ system engages all tiers of a supplier's ecosystem to create unprecedented traceability based on five key principles:
"Traceability in the textiles supply chain is a crucial step for a more transparent industry overall," said Claudia de Witte, sustainability leader, Eastman Textile Fibers. "Joining the TextileGenesis™ platform is an exciting addition to our existing Naia™ verification program. By collaborating with fellow innovators, we are delivering on our 2022 sustainability goal to enable advanced technology and information solutions for tracking and tracing our materials."
The TextileGenesis ™partnership demonstrates Eastman's commitment to partner with industry leaders to implement systematic changes that help ensure that sustainable textiles are accessible to all. It also allows Naia™ to achieve another sustainability goal.