Frieda's Inc.

03/09/2018 | Press release | Distributed by Public on 03/08/2018 18:57

Purple Reigns: Add Colorful Stokes Purple® Sweet Potatoes to Easter Promotions

Shoppers will be looking for colorful produce to celebrate spring holidays

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Los Alamitos, CA - (March 2018) - Draw in shoppers who are looking to add colorful produce to their Easter holiday tables with Frieda's Specialty Produce-exclusive Stokes Purple® sweet potatoes and other purple produce.

'Shoppers look for bright, spring colors for their Easter feasts, and Stokes Purple® sweet potatoes are perfect for that,' said Alex Jackson Berkley, assistant sales manager at Frieda's. 'After all, purple is the color of the year!'

Get ready now for Easter Sunday, which falls on April 1, with a bountiful, colorful Easter purple display, starring Stokes Purple® sweet potatoes and top-selling purple spring items such as baby beets, baby carrots, purple kohlrabi, purple cauliflower, Easter egg radishes, radicchio, and treviso. Other recommended products for Easter are green artichokes, fennel, celery root, rapini, rhubarb, Frieda's French Style Crêpes, and Cipolline, pearl, and boiler onions.

Frieda's also offers innovative two-tier display units for specialty displays during the Easter holiday. The easy-to-set-up display takes very little space, and stops traffic with its bright colors and design.

'This display is a perfect merchandising solution for items that don't require refrigeration or that retailers plan on turning over quickly,' said Berkley.

Contact Frieda's sales team today to get your purple program started.

About Frieda's Inc.

Frieda's Specialty Produce has been inspiring new food experiences for friends, families, and food lovers everywhere since 1962. From kiwifruit to dragon fruit and from Stokes Purple® sweet potatoes to habanero peppers, Frieda's has introduced more than 200 unique fruits and vegetables to the U.S. marketplace. Founded by produce industry trailblazer Dr. Frieda Rapoport Caplan, subject of the 2015 documentary 'Fear No Fruit,' the family company is owned and operated by Frieda's daughters, Karen Caplan and Jackie Caplan Wiggins, in Orange County, California. Find Frieda's on Facebook, @FriedasProduce, and Friedas.com. Inspire. Taste. Love.