Results

Mercia Asset Management plc

06/04/2021 | Press release | Distributed by Public on 06/04/2021 02:54

The Panel: B2B SaaS top of funnel – what is working in 2021?

Join Ruta Sudmantaite (Former Marketing Director, Clear Review), Jenn Vogel (VP of Marketing, VoxPopMe), Dan Greenall (Marketing Director, Sorted) hosted by Mercia's Stephen Johnson, Investment Manager here at Mercia, for a topical discussion centred on the future of the SaaS funnel.

This very experienced panel of marketers will be discussing the different lead generation approaches and where they have seen them most effectively used for the maximum effect, the positive and negative results, the type of business they feel each approach would suit, and the key metrics you should track to know whether an approach is working.

Register for Mercia's upcoming events here