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TikTok Inc.

04/07/2021 | Press release | Distributed by Public on 04/08/2021 13:39

Introducing Immersive Music Creative Effects

Music and sounds are often woven into the fabric of the TikTok community's endless creativity. Today, we're announcing Music Visualizer, one of many interactive and responsive music creative effects we're releasing over the coming weeks that will add a new dimension to expression and creativity.

The new effects are powered by real-time and interactive music processing technologies. The result is visual movements and transitions that move synchronously to the beat of any song from TikTok's sounds library.

On TikTok, creative effects help open up new, unique and playful possibilities for storytelling. In December we launched our first LiDAR-powered AR effect to celebrate and ring in 2021, and we will continue to look for new ways to create innovative, immersive effects that move and excite our community. Music creative effects will be available in a new, dedicated 'Music' tab in the Creative Effects tray.

Here's more about our first music creative effects, and what you can expect in the weeks ahead:

Music Visualizer

Music Visualizer is the first music creative effect we're making available to our community, and it's accessible now on TikTok globally. The effect runs real time beat tracking to animate an out-of-this-world, retro greenscreen landscape that will move right to the beat of your favorite space song (or any song you like from our sounds library). Yesterday, AREA21 debuted a tease of their track, 'La La La,' in the first video on TikTok to use Music Visualizer. You can try it yourself to the tune of AREA21's newest release. Check out their video using the effect, below.

@area21

All they do is La La La..

Music Machine

This interactive music creative effect will offer real time audio synthesis features that empower creators to create music from different drumbeats and other sounds as they record video.

Music Machine offers an interactive set of tools that appear on screen as you record. Just tap the buttons and adjust the slider on the screen to create as you film. The buttons and sound effects offer all kinds of mixing possibilities.

First, users will be able to control the real time rendering of MIDI loops for different music layers. Music Machine also features a BPM slider that allows for real time BPM adjustment while preserving timbre and pitch. There are five, one-shot sound effects and dynamic visual responses that synchronize the visuals of your video with the music you create.

Delayed Beats

Delayed Beats synchronizes a series of still images to the beat of any song from TikTok's sounds library. Delayed Beats recreates a freeze-frame effect that's already popular on TikTok while aligning transitions to the beat of added music.

Text Beats

Text Beats gives creators the option to add animated text overlays to their videos that transition, in-synch, with the beat of any song from TikTok's sounds library. The text is fully editable and will move to the beat of your choice of songs.

Solid Beats

Solid Beats adds vibrant, funky visual effects - imagine connecting your favorite lava lamp directly to your stereo - to your video that synchronize with the beat of any song selected from TikTok's sounds library. With real time beat tracking, visuals move and transition uniquely to added music.

Mirror Beats

The Mirror Beats effect feels like stepping into a high-tech house of mirrors. Mirror Beats aligns display transitions with the beat of any song selected from TikTok's sounds library, allowing users to create videos with transitions that match up with the beat of any song.

We've already been floored by our community's ability to tell inspiring stories by combining music and video. We're excited to introduce music creative effects to the mix, empowering further creativity at the intersection of music and technology.

@tiktoknewsroom

Creative music effects are coming to TikTok! Which one are you most excited to try?

♬ original sound TikTok Newsroom