NDP Media Advisory – NDP to Launch Two New Digital Ad Campaigns Starting Today

FOR IMMEDIATE RELEASE

April 27, 2024
Contact: José Flores, Jr., Communications Director
402-215-1052, [email protected]

***NDP Media Advisory for Saturday, April 27, 2024***

The Nebraska Democratic Party to Launch New Digital Ads Campaign Targeting Voters at the Nebraska Cornhusker Red-White Spring Game in Lincoln and on Streaming Platforms Until the May 14 Primary Elections

The Nebraska Democratic Party is sponsoring two new unique digital ad campaigns targeting voters in our state in the final weeks of the primary election.

In Lincoln, the NDP will launch digital brand ambassadors wearing innovative LED Mi-Pax backpacks during the Red-White Spring Game. These digital brand ambassadors will be visible throughout the various locations in Memorial Stadium with messages about registering to vote and taking action on issues from reproductive rights and protecting public schools by voting for Democratic candidates.

The NDP is also sponsoring digital ads across various streaming platforms encouraging Democratic and Independent voters to return their early ballots, using our Voter Guide, and encouraging young people to use their power at the polls.

WHAT:
Great election visual at the Red-White Spring game. NDP digital brand ambassadors wearing LED Mi-Pax backpacks with voting messages.

WHO:
The Nebraska Democratic Party

WHEN:
Digital brand ambassadors will engage attendees and voters from 9 AM to 3 PM during the Red-White Spring Game on Saturday, April 27th.

WHERE:
The digital brand ambassadors wearing Mi-Pax backpacks will interact with attendees and voters at Memorial Stadium in Lincoln, NE. The online digital ads will begin streaming on various streaming platforms mentioned above.

WHY:
The digital brand ambassadors will engage attendees and voters by encouraging them to scan the displayed QR code to visit our NDP Voting Center. By visiting our Voting Center, we will provide opportunities for individuals to register to vote, voters to find their polling station, early voters to track their vote-by-mail ballot, and voters who have yet to vote become familiar with this helpful resource in a fun and engaging manner.

Our targeted digital ad campaign will introduce the NDP into a new medium to reach demographics previously not targeted. Ongoing assessments will identify if redirects need to be applied and how to apply our digital ads strategy heading into the General Elections.

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