Swatch x Tate Gallery Collection

Art has the power to take us all to different places and amazing things can happen when you take the time to stop and look. This year, Swatch has partnered with the world-famous Tate galleries to bring more art to more people through this year's Swatch Art Journey with a brand-new range of masterpieces for your wrist to choose from.

The Swatch x Tate Gallery Collection reflects the essence of the Swatch brand in a way that none of its art collaborations have before. Our partnership represents a journey through time, genre and self-expression. The iconic artists and unique works chosen for this year's collection reflect the boundary pushing, innovation, positive provocation, and joie de vivre that Swatch is known for.

Swatch is also known for its long-standing love affair with art, bringing more art to more people, and giving wearers the time to express themselves through its unrivaled range of art-inspired watches. Tate is the perfect partner, known for its era- and genre-spanning collections and unique Tate Modern Lates program which invites everyone to be a part of the life of the museum.

By creating masterpieces for the wrist, Swatch is giving wearers the time to express themselves through their choice of watch - just as the artists expressed themselves through their works - to connect with others and start their own conversations.

TURNER'S SCARLET SUNSET

JMW Turner is often described as 'the father of modern art' and is one of Britain's greatest painters. His unique brushwork and use of color still surprise and delight today. His portrayals of the modern world were unlike any seen before. TURNER'S SCARLET SUNSET takes an iconic scene and focuses on the light and color throughout the whole watch. On the dial, the creative use of the calendar wheel brings additional depth, with the sun changing color across a 14-day period until the cycle begins again. Time spent with your Turner will take you seamlessly from sunrise to sunset.

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CHAGALL'S BLUE CIRCUS

Known as an early modernist, Marc Chagall's style combined many different influences. Fascinated by the colorful chaos of the circus, he described it as, 'a magic show that appears and disappears like a world.' The whimsical characters of the circus inspired Chagall's art throughout his life. CHAGALL'S BLUE CIRCUS brings the circus to life through the vivid and vibrant blue across the strap and dial. A moon and an eye balanced on the ends of the hands bring the dynamism of the acrobats to life. A moment of dream-like magic with CHAGALL'S BLUE CIRCUS could take you to the big top - and beyond!

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MIRO'S WOMEN AND BIRD IN THE MOONLIGHT

Joan Miró was a Spanish painter, sculptor and ceramicist born in Barcelona. His distinctive style was influenced by Surrealism and other art movements of the era. Miró's use of shapes and bright colors have personal and symbolic meaning, and his works often reflect Catalan pride and identity. MIRO'S WOMEN AND BIRD IN THE MOONLIGHT highlights the abstract and dials up the color with its joyful placement of the image across the dial and strap. Indexes printed on the glass stand out from the artwork adding depth and dimension. Whether the time you take to yourself is in the sunlight or the moonlight, Miró's famous image will take you to your happy place.

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LEGER'S TWO WOMEN HOLDING FLOWERS

Fernand Léger belonged to the avant-garde movement in Paris in the early 20th century where he was associated with Cubism. He later became inspired by modern life, machinery and technology and developed a boldly simplistic style based on the separation between color and line: color is scattered across different parts of the canvas, separate to the drawing itself. LEGER'S TWO WOMEN HOLDING FLOWERS focuses on the bold and brilliant color, bringing it into full focus across the strap and dial. Three different colored hands bring additional brightness. Take a moment to yourself and your Léger will take you back in time.

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