Cumulus Media Inc.

11/30/2023 | Press release | Distributed by Public on 11/30/2023 17:04

Westwood One and NFL Discuss Partnership and the Power of Audio in Live Chat

NFL Commissioner Speaks to the Live NFL Audio Experience

Westwood One Announces Dynamic Ad Insertion on the NFL App

NEW YORK, NY - November 30 - Cumulus Media's (NASDAQ: CMLS) Westwood One, the largest audio network in the U.S., and the National Football League today hosted the "Power of Partnership," a virtual chat with NFL Commissioner Roger Goodell, Westwood One President Suzanne Grimes, and Westwood One Play-by-Play Announcer Ian Eagle, live from NFL headquarters in New York City.

The intimate conversation, hosted by Eagle, heralded Westwood One's 50-plus-year partnership with the NFL and celebrated audio as an integral part of the NFL ecosystem. Attended by the advertising community, the program touted the power of audio, specifically for sports play-by-play with some key takeaways:

  • Goodell called the NFL on Westwood One a robust nation-wide platform, helping to reach different fans all over the United States.
  • Goodell and Grimes spoke to the scale of the Westwood One audience with 56 million unique listeners and the myriad distribution platforms where fans can listen free, including more than 500 local terrestrial radio stations and their digital streams, westwoodonesports.com, channel 88 on Sirius XM, and on the NFL App which now offers Dynamic Ad Insertion to advertisers. Information on where to listen to the NFL on Westwood One is here.
  • Eagle spoke to the power of connecting with NFL fans while calling a game and using the game as a backdrop to bring advertiser's messaging to life through live reads.

Westwood One is the exclusive network radio partner of the NFL, with play-by-play coverage of the National Football League's entire primetime regular season, as well as every postseason game. This year marks the 37th consecutive season Westwood One is the exclusive network radio partner of the NFL, and the 51st time the network will broadcast the Super Bowl to a national audience.

About Westwood One Sports

Westwood One Sports is home to some of the most exciting sports broadcasts in audio. In addition to being the exclusive network radio partner to the NFL since 1987 - featuring regular and post-season NFL football, including the playoffs and the Super Bowl - its other extensive properties include NCAA Basketball, including the NCAA® Men's and Women's Tournaments and the Final Four®; The Masters; NCAA Football; and other marquee sports events. Westwood One also distributes and represents CBS Sports Radio. On social media, join the Westwood One Sports community on Facebook and Instagram at @westwoodonesports and on Twitter at @westwood1sports. For more information, visit www.westwoodonesports.com.

About Cumulus Media

Cumulus Media (NASDAQ: CMLS) is an audio-first media company delivering premium content to over a quarter billion people every month - wherever and whenever they want it. Cumulus Media engages listeners with high-quality local programming through 403 owned-and-operated radio stations across 85 markets; delivers nationally-syndicated sports, news, talk, and entertainment programming from iconic brands including the NFL, the NCAA, the Masters, CNN, the AP, the Academy of Country Music Awards, and many other world-class partners across more than 9,400 affiliated stations through Westwood One, the largest audio network in America; and inspires listeners through the Cumulus Podcast Network, its rapidly growing network of original podcasts that are smart, entertaining and thought-provoking. Cumulus Media provides advertisers with personal connections, local impact and national reach through broadcast and on-demand digital, mobile, social, and voice-activated platforms, as well as integrated digital marketing services, powerful influencers, full-service audio solutions, industry-leading research and insights, and live event experiences. Cumulus Media is the only audio media company to provide marketers with local and national advertising performance guarantees. For more information visit www.cumulusmedia.com.

Contact: Karen Glover | Westwood One | [email protected]