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Unimed - Unione delle università del Mediterraneo

04/09/2021 | News release | Distributed by Public on 04/09/2021 04:25

Crisis Management during the COVID-19 Era: The Experience of the Mediterranean Tourism Sector. The first Thematic webinar of the UNIMED SubNetwork on Mediterranean Tourism.[...]

On April 21, 2021 the first thematic webinar of the SubNetwork on Mediterranean Tourism will take place.

The webinar titled Crisis Management during the COVID-19 Era: The Experience of the Mediterranean Tourism Sector, will see the participation of external experts who will present their work on different perspectives of this topic.

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The footprint of COVID-19 pandemic to the tourism sector has undoubtfully become one of the main dominant issues within international public administration, tourism industry and academy. Throughout this last year a significant number of national and international webinars has been organized focusing on issues like the impact of COVID on various tourism fields like destination management or accommodation, the foreseeing of a new tourist behavior, or global strategies of tourism management during the COVID era. The adaptation of the tourism sector to these extra-ordinary conditions and the implementation of particular and rather creative crisis management strategies is a current field of academic discussion, since time has allowed for the demand to answer back to these strategies. On the other hand, the Mediterranean area is a worthy representative of tourism crisis management during the last 20 years, with threats like the economic crisis of 2008, terrorist attacks in various tourist destinations, and the refugee crisis, having constantly reshaping tourism demand within the territory but not eliminating it. Thus, the purpose of this webinar is to open a discussion between tourism crisis management and the Mediterranean territory. The webinar will discuss, but is not limited to, the following topics and issues:

  • How COVID-19 pandemic affected tourism business and industry in the Mediterranean.
  • How prepared were the area for the crisis before COVID-19.
  • How sales and marketing strategies have been adapted in response to the crisis, and what is the plan for the upcoming period.
  • The future of the industry post COVID-19 pandemic.
  • What are we learning from the COVID-19 pandemic.

Save the date: April 21, 2021 - 10:00 to 11:30 am (CET).

The event will be held in English and it will be recorded.

The agenda of the event will be available soon and the registrations will be open in the next few days!