The National Association of Jewellers
The National Association of Jewellers
01/17/2024 | Press release | Distributed by Public on 01/17/2024 09:53
Beaverbrooks Make £1.5m Luxury Retail Investment in Leeds
Beaverbrooks Make £1.5m Luxury Retail Investment in Leeds
17 Jan 2024
Family-owned national diamond, jewellery and watch retailer, Beaverbrooks, has made a significant investment in the refurbishment of its Leeds store, along with the expansion of its adjoining luxury watch boutique.
Following an investment of £1.5m, the retailer unveiled its city centre refitted store, located on Commercial Street, on Saturday, 13 January, in addition to its newly expanded TAG Heuer boutique, which, at 640 sq. ft., is now almost double the size. This will provide shoppers across Leeds and Yorkshire with access to an impressive selection of TAG Heuer's most anticipated launches and heritage pieces.
The 1,300 sq. ft. Beaverbrooks store, which is the retailer's first store to be set across two floors, features a new dedicated diamonds and weddings area on the upper floor of the space, in addition to specialist diamond areas. The luxurious space has been specially designed with intimate consultation areas where the team of experts will assist customers with those extra special engagement and wedding ring purchases.
As a diamond retailer with a rich heritage and history, shoppers to the newly unveiled Beaverbrooks store will have access to a wide range of hand-selected, high-quality pieces. The committed and experienced team of experts will be able to provide a tailored experience to those looking for the perfect diamond purchase for their requirements, and the boutique will feature a specially designed area hosting a luxurious selection of Beaverbrooks diamonds alongside collections from Royal Asscher, Maple Leaf Diamonds and Hearts On Fire.
The third investment in the Yorkshire region in the past twelve months, the revamp of its retail space will see Beaverbrooks cement its position as a leading and trusted diamond, watch and jewellery destination in the city and wider area. Boasting 87 stores and 20 dedicated luxury watch boutiques across the UK, the national jeweller has continued to expand its luxury offering over recent months, with the investment in this Leeds store and TAG Heuer boutique creating three new jobs in the region.
Anna Blackburn, Managing Director at Beaverbrooks, said,
"As a high street name in Leeds since 1975 - almost half a century - this investment into the future of Beaverbrooks and Leeds is very exciting for us. The significant investment follows two further developments of stores across the Yorkshire region over the past year, both in our York and Leeds White Rose Centre locations.
"We are pleased to continue our long-running and incredibly valued partnership with TAG Heuer with the expansion of the Leeds boutique, especially as 2024 marks 35 years of Beaverbrooks being a TAG Heuer stockist, and September 2023 saw celebrating our Leeds TAG Heuer boutique turning 10 years old. Add to this our amazing, extensively refitted Beaverbrooks store with dedicated diamonds and weddings area and diamond specialist area, we are pleased to position ourselves as the expert in jewellery, diamond, weddings and luxury watches.
"We're confident the new store will be popular with customers - both local and further afield - and we look forward to continuing to provide outstanding levels of customer service while showcasing our expertise and passion for luxury watches and fine jewellery."
Rob Diver, Managing Director at TAG Heuer UK and Ireland, said,
"We are excited to start 2024 with the re-opening of this TAG Heuer Boutique with our long-standing partner Beaverbrooks in Leeds. The re-opening follows the launch of our latest Carrera timepieces in 2023, a signature of the brand which celebrated the collection's 60th anniversary last year."
The refurbished Beaverbrooks store and TAG Heuer boutique are now open on 41-42 Commercial Street in Leeds City Centre.