02/02/2023 | Press release | Distributed by Public on 02/02/2023 08:37
February 2, 2023
Recurring Snack Survey Also Reveals More Than Half of Us Have Bonded - With Friends or Even In-Laws! - Over Our Mutual Love of Snacks
PLANO, Texas, February 2, 2023 - With Super Bowl LVII just around the corner, consumers are looking forward to not only rooting for their teams, but also enjoying their favorite snacks alongside family and friends. Frito-Lay - the ultimate snack authority - today released its latest Snack Index to ensure there are no game day party fouls, as half of the country believes running out of snacks is worse than their team losing the Super Bowl.
"The Super Bowl is about more than just football, it's about spending time with loved ones and snacking has become a big part of that ritual," said Denise Lefebvre, senior vice president of R&D for PepsiCo Foods. "That's why we invest in understanding what our consumers want, so they can have the right flavors, variety and snack styles to make their spreads a touchdown everyone can celebrate."
When it comes to planning the perfect Super Bowl gathering, Frito-Lay unearthed key insights to help party hosts set up their get-togethers and snack spreads for a win:
Recipe for a Perfect Party
Perfecting the Snack Lineup
No Matter What, We Win Together
For more information, visit FritoLay.com/Snack-Index.
This survey was conducted between January 12th and January 17th, 2023, among a national sample of 2,000 nationally representative US adults ages 18+. The interviews were conducted using an email invitation and an online survey. The data has been weighted to ensure an accurate representation of the U.S. adult population ages 18+.
About Frito-Lay North America
Frito-Lay North America is the $19 billion convenient foods division of PepsiCo, Inc. (NASDAQ: PEP), which is headquartered in Purchase, NY. Frito-Lay snacks include Lay's and Ruffles potato chips, Doritos and Tostitos tortilla chips and branded dips, Cheetos snacks, Stacy's pita chips, PopCorners pop-corned snack, SunChips multigrain snacks and Fritos corn chips. The company operates 30+ manufacturing facilities across the U.S. and Canada, more than 200 distribution centers and services 315,000 retail customers per week through its direct-store-delivery model. Learn more about Frito-Lay at the corporate website, www.fritolay.com, on Twitter (@fritolay), on Instagram (@fritolay) and on Facebook (Frito-Lay).