02/08/2023 | News release | Distributed by Public on 02/08/2023 01:23
Businesses like restaurants and hotels are always looking for new ways to attract customers and drive profits. Today, creating an Instagram-worthy setting can help attract new guests and even travel and food influencers. Make sure that cleanliness is a high priority to encourage the best-looking snapshots on social media and avoid lapses in expectations between what followers see online and experience in person.
The Rise of Influencers
According to a study from the Association of National Advertisers and PQ Media, the influencer marketing business is set to increase from $81B in 2016 to $101B by 2020. When the power of influencers is properly harnessed, it can result in big returns for businesses that choose to work with them. In fact, the right influencers can be 11 times more valuable than traditional digital ads.
In addition to reaching targeted audiences and building brand awareness through a trusted voice, the right influencers help to increase foot traffic to your business. Some companies receive so many requests for collaborations that they are developing formal influencer applications to more easily manage these messages.
Must Haves for Social Media Success
To make a lasting impression on powerful influencers and the influx of patrons who will visit once your business is tagged in an influencer's social media post, you must provide the following:
The Right Image
Presenting the right image to patrons is essential for capturing their attention when they walk into your business, impressing them throughout their visit and encouraging them to share their experience with others, from friends and family to followers on social media. Behind the scenes, it's important to proactively and continuously communicate to your employees and hygiene partner(s) your organization's cleanliness goals and have everyone take ownership of them. When everyone feels accountable for cleanliness, you can better maintain cleanliness and hygiene to provide a picture-perfect environment to every guest.
Diversey prides itself on always offering its customers Service Excellence, industry expertise, accountability, transparency and clear communication. For more information about solutions for your restaurant or hotel, visit www.diversey.com or contact your Diversey representative to learn more about how we can take your business to Insta-worthy heights.