10/15/2021 | Press release | Archived content
October 15, 2021
Elm Street and Brilliant Berry, Part of the True Value EasyCare® Brand's 2022 Color Trends Palette, Selected for Soothing Hues Representing Healing, Growth, Resiliency Amid Pandemic
CHICAGO, October 15, 2021 - True Value Company has unveiled its 2022 paint colors of the year: Elm Street (4F18) and Brilliant Berry (7A6).
"Elm Street is a mid-tone, soothing and timeless grayed green," said John Vanderpool, Divisional President at True Value Manufacturing/General Paint Manufacturing. "With its ability to work alongside a spectrum of shades in our color groupings, it will set the tone for any space from a home office to a cozy reading nook or even a remodeled kitchen. It's a classic and refreshing choice for a neutral and can blend perfectly with so many other accents and hardware."
"Brilliant Berry is a blue-red hue that coordinates well with lots of other colors," Vanderpool continued. "You can use it to create a strong accent wall in a bedroom or entryway. Brilliant Berry is a bold choice that is definitely uplifting and cheerful."
Along with its colors of the year, True Value has released its 2022 Color Trend Story and Trend color card. The Trend Story conveys the message of health, happiness and hope and is supported by the card, which features 36 colors offering a complete palette to recommend as pairings for this year's spotlight colors.
True Value Company has one of the largest paint manufacturing facilities in the country and produces several millions of gallons of paint annually, sold under the EasyCare® label. EasyCare paint is low-odor, low-VOC and 100% acrylic. Certified by the Asthma and Allergy Foundation of America (AAFA), EasyCare paint minimizes irritants and pollutants in the air, creating a healthier indoor environment and allowing for newly painted spaces to be enjoyed sooner.
EasyCare paint is available at True Value stores nationwide and many independent paint and hardware retailers. The complete EasyCare paint lineup can be viewed at www.truevaluepaint.com.
About True Value Company
True Value Company, headquartered in Chicago, is one of the world's leading hardlines wholesalers with a globally recognized brand and over 70 years of experience serving independent hardware retailers. True Value Company provides its customers in over 60 countries an expansive product set with market-customized assortments at highly competitive prices, superior product availability, innovative marketing programs and a la carte value-added services like eCommerce ship-to-store, store remodel support and True Value University, all within a flexible model that requires no membership. With 13 regional distribution centers, and approximately 2,500 associates serving over 4,500 stores, True Value Company celebrates independence and drives retail excellence across the U.S. and internationally. Learn more at www.TrueValueCompany.com.
Jean Niemi, Senior Vice President, Marketing & Communications