ALSO Holding AG

06/11/2019 | Press release | Archived content

ALSO Holding AG: Leading US distributor uses ALSO's Cloud Marketplace

11.06.2019 / 13:13


     Media release
Leading US distributor uses ALSO's Cloud Marketplace

D&H, based in Harrisburg, Pennsylvania, is one of the largest distributors
in the United States with annual sales of around US$ 4.0 billion. Founded
over 100 years ago, the company is well on the way to being included in the
Forbes TOP 100 Private Companies list and is a strong player that is now
offering its channel partners the ALSO Cloud Marketplace, a comprehensive
Platform-as-a-Service solution. Resellers can use it to provide their
customers with customised IT infrastructure and software on demand for their
workplaces, aka IT seats. This new strategic partnership in one of the
world's largest markets sends an important signal for ALSO's successful
expansion toward North America. ALSO is thereby also demonstrating its high
level of solution and development competence as a leading European solution
provider for the channel.

«The partnership addresses a market of about 75 million small and midrange
businesses and is a significant milestone in our endeavour to gain a
sustainable foothold in one of the world's largest and most influential
markets,» says ALSO Holding AG CEO Gustavo Möller-Hergt. «The agreement is
also an important confirmation of the performance of our
Platform-as-a-Service solution, with which our partners can successfully
develop their business models further in the direction of consumptional
business. We already manage around 2.3 million IT seats via our ALSO Cloud
Marketplace, but the potential is nowhere near exhausted. Our aim is to
manage ten million IT workplaces in up to 80 countries.»

IT infrastructure, software and devices for every workplace can be booked
and managed on demand via the Platform-as-Service solution developed by
ALSO, hence the ALSO Cloud Marketplace offers strategic partners like D&H
enormous benefits. They no longer need to invest in tools of their own to
map their as-a-service business. Instead they can concentrate on setting up
more seats and monetarising them jointly with their customers. In addition,
the marketplace and its portfolio will always be kept up to date. The PaaS
solution also enables resellers to realign their business models. At no
great expense they can customise, manage and develop their customers' IT
seats without needing to set up an infrastructure of their own. Their mainly
SMB customers then benefit as well.

«We've paid close attention to how our VAR and MSP partners do business,
asking them what elements would help expedite their migration toward a more
lucrative managed and cloud services model», says D&H's Vice President of
Cloud Jason Bystrak. «ALSO's transactional interface addresses many of the
needs those partners outlined. The platform allows MSPs to deliver a range
of both hosted services and hardware through a streamlined,
simple-to-execute, and customized transactional system.»

The new strategic partnership with D&H is one of a whole range of
partnerships that ALSO has concluded around the world over the past four
years. They include collaboration with Treolan, an IT distributor in Russia,
and partnerships with Bezeq International and Intcomex, who are placing the
ALSO Cloud Marketplace at the disposal of their partners in Israel, South
America and the Caribbean. Innovix Distribution offers it to its channel
customers in Singapore, Malaysia and Hong Kong, while Logicom does so in
Southern Europe and the Middle East. The distributor Westcoast offers the
ALSO Cloud Marketplace to its customers in the UK and Ireland.

Direct link to media release:

Direct link to media release of D&H:

Contact person ALSO Holding AG:
Ketchum Pleon GmbH
Manuela Rost-Hein
Phone: +49 211 9541 2160
E-Mail: [email protected]

ALSO Holding AG (ALSN.SW) (Emmen/Switzerland) brings providers and buyers of
the ICT industry together. ALSO offer more than 550 vendors of hardware,
software and IT-services access to over 100 000 buyers, who can call a broad
spectrum of other customized services in the logistics, finance, and IT
services sectors, as well as traditional distribution services. From the
development of complex IT landscapes, the provision and maintenance of
hardware and software, right through to the return, reconditioning and
remarketing of IT hardware, ALSO offers all services as a one-stop shop.
ALSO is represented in 18 European countries and generates total net sales
of approximately 9.2 billion euros with around 4 000 employees in the fiscal
year 2018. The majority shareholder of ALSO Holding AG is the Droege Group,
Düsseldorf, Germany. Further information is available at

Droege Group
Droege Group (founded in 1988) is an independent advisory and investment
company under full family ownership. The company acts as a specialist for
tailor-made transformation programs aiming to enhance corporate value.
Droege Group combines its corporate family-run structure and capital
strength into a family-equity business model. The group carries out direct
investments with its own equity in corporate spin-offs and medium-sized
companies in 'special situations'. With the guiding principle 'execution -
following the rules of art', the group is a pioneer in execution-oriented
corporate development. Droege Group follows a focused investment strategy
based on current megatrends (knowledge, connectivity, prevention,
demography, specialization, future work, shopping 4.0). Enthusiasm for
quality, innovation and speed determines the company's actions. In recent
years Droege Group has successfully positioned itself in domestic and
international markets and operates in 30 countries. More information:

This press release contains forward-looking statements which are based on
current assumptions and forecasts of the ALSO management. Known and unknown
risks, uncertainties, and other factors could lead to material differences
between the forward-looking statements made here and the actual development,
in particular the results, financial situation, and performance of our
Group. The Group accepts no responsibility for updating these
forward-looking statements or adapting them to future events or


Issuer: ALSO Holding AG
Key word(s): Information technology

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